Susan Levin has put together a list of 66 ways to turn your expertise into profits. If you are a speaker, author or coach, it pays (literally) to leverage your intellectual property!
Books – Published or Self-Published
Mini-Books – Smaller versions of your book with cut-down content used as premiums
E-Book– Compile related product information or instructions into an ebook. You could publish it in text, pdf, html format
E-Book Of Reviews – Publish an ebook of stuff that’s related to your target audience that you could review like products, web sites, movies, etc
Dictionary Of Terms-Publish a web directory or ebook dictionary of terms relating to your specific business industry or subject.
Transcripts – Create an ebook of text transcripts of a related live event. It can be a seminar, speech, class, interview, etc.
Teleseminars – Expert Call Ins Set up a date and time when your customers can call up and talk directly with experts that are related to your industry
Online Video-Allow customers to download or view a related how-to video or informative seminar right over the internet.
Webinars over the internet
Audio/MP3 Programs – Allow customers to download and listen to a recording of an expert that is being interviewed right over the internet
Video Trainings- DVD’s/MP4’s
Multi-Media Products – Combine Printed materials, video and CD’s
Home-Study Courses – Multi-media product format designed to be a complete system in a box.
E-mail Lessons – Teach a class via e-mail about a subject your customers want to learn. E-mail them study materials, worksheets, assignments, etc
Text Workbook – Publish a text format ebook so your audience can learn and practice a certain skill. ie: a text workbook for writing ad headlines.
Hourly Consulting /Coaching
Long-Term Consulting/Coaching Contracts
Subscription Consulting – Ongoing consulting for a monthly or annual fee
Corporate Training Programs – Your material licensed for use on a company-wide basis
Mentor Program – Give your customers unlimited consulting with their purchase. Allow them to contact you by e-mail, phone, fax, in person, etc
Licensing – Your products, services and content distributed by others under your name or theirs
Infommerical Product – Product designed to sell on the radio or via television info.
Subscription CD/ MP3 Series
E-mail Newsletter-Publish an informative e-zine that keeps your customers informed of important or helpful information related to their purchase
Audio/Video E-Zine – Give customers an upgraded version of your e-zine in online audio or video format. Non-paying customers could only get it in e-mail.
Radio or Television Show
Syndicated Column – Your articles appearing regularly in periodicals
Private-Label Magazine – Magazine with your name and title, but produced by others for your use
Ghostwriting & Co-Authoring – Writing for others with cover credit or not
Branded Retail Products – Hard and soft goods produced for retail consumers with your logo or name
Special Reports & White Papers
CD/DVD Training – Typically sold for use as a training tool, but can be used for marketing, too
Adult Professional Education– (Continuing Education Units) – For industry associations or for consumers through local seminar companies
Compiled Reference Guides – Directories and other compilations on useful forms, resources and material
Software – Your own or templates designed for use with off-the-shelf applications
Industry Conventions & Trade Shows – With revenues from workshops and trade show booths
Business-Building & Practice-Building Systems – Materials developed to help others increase revenue
Seminar Company Workshops – Your material developed and licensed for presentation by others at public seminars
Checklists– Create a list of things to check for a particular process related to your business’s topic. Ex: a checklist for creating a web site.
Templates-Design– a template that will make a certain action easier for your target audience. Ex: a template for writing a resume
Advice Service – Offer a live chat room were you or your employees can give your visitors and customers advice on your business topic
Human Research Offer a free service where you will search for sites or information your visitors or customers can’t seem to find online.
Plans – Create ready-made plans for a particular project your target audience wants to accomplish. It could be marketing plans, landscape plans, etc.
Forms – Offer printable, ready-made forms your visitors or customers would use regularly. It could be legal forms, organizational forms, etc.
E-mail Reports – Publish quarterly e-mail reports that contains new research, discover surveys, and statistics about your related industry.
Customer’s Only Discussion Board – Make a place online for your customers to communicate about your business or similar information.
Private Web Site – Give access to a private part of your web site were customers can find helpful information non customers can’t access.
Online Utility -Give customers a web utility that will make their life easier. It can be a calculator, graphic creator, web site submitter, etc.
Announcement Alerts – Give customers e-mail alerts about critical information or product releases before your non customers find out about it
Discounts – Allow your customers to get lower prices on your products and other related products other businesses sell
Private Invitations – Give your customers private invitations to customer events that non customers cannot attend
Online Rolodex/Resource List – Compile a list of web sites or online contacts that are related to the product. You could publish it on CD/PDF or on the web
Archived Information – Bundle together some older information that’s no longer available. It could be e-zine back issues, blog, articles, transcripts, etc.
Statistics eReport – You could compile a report of different statistics that’s related to their purchase. It could be surveys, tests, special studies, etc.
Personal Notes E-File – Collect notes that you’ve taken about your industry and compile them into a downloadable file.
To Do List Or Instructions – Publish a list of instructions or things to do in order to accomplish a goal your customers would want to
Susan Levin is an international marketing consultant and the founder and owner of www.SpeakerServices.com. Her company offers training, marketing and development services for professionals who are interested in growing their business and income through speaking. Learn more about the Speakers’ Bootcamp and the 3 camera Video Demo Showcase that Speaker Services produces click here: Speakers’ Bootcamp and Video Demo Showcase