BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

March 29th, 2015 | By: Karen Saunders

Mobile-Friendly Websites Are Preferred By Google

In February Google announced that on April 21, 2015 mobile-friendly websites (also known as “responsive” websites) will get preference in Google’s search engine results. This means if your website has NOT been optimized for mobile devices you may see it fall in Google’s search rankings. Google states this change in their algorithm will have a significant impact on search results. Google is adding this criteria because they have determined that more and more people are using mobile devices to search the internet and these folks will return to mobile-friendly websites over sites that have not been optimized. Mobile-friendly websites reconfigure graphics and content on mobile devices such as tablets and smart…

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February 24th, 2015 | By: Karen Saunders

The Self-Published Book Cover Design Process

I would like to show you an example of the book cover design process by revealing a series of cover comps (ideas) we did for one of our client’s books. Nature’s Wisdom in the Workplace: Managing Energy in Today’s Health Care Organizations was published by Synergy Press, and authored by Sharon Cox, Jo Manion and Diane Miller. The Design Brief First we spoke with the client to get a list of information regarding the target market and book specifications. The design brief outlines the parameters for the style, colors, imagery and typography our designer needed to incorporate into the book cover design process: 6″ x…

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January 27th, 2015 | By: Karen Saunders

It’s Not Too Late To Create A Marketing Plan for 2015

Most authors and entrepreneurs know they need some kind of a marketing plan but few actually create one! Perhaps it just sounds like a big, complicated project that they just don’t have time to do. Or, they really don’t know what a marketing plan looks like. Even though we’re a month in to 2015, it’s not too late to get your marketing plan together for this year. In the free video class “Creating Your Marketing Plan for 2015” social media guide Mary Walewski offers a simple 3 step process that you can use to create a simple marketing plan that…

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December 17th, 2014 | By: Karen Saunders

Some Items to Consider Before Building Your Website

Before you contract with someone to build your website, you need to make some important decisions about your website’s functionality and “behind the scenes” technical specifications. These decisions require unique, specific technical setups for SEO (search engine optimization), eCommerce, website security and automatic follow-up communication with your prospects. Build Your Website in WordPress Do you want to be able to update the website yourself, but you’re not well-versed in HTML coding? Then consider building your website in WordPress. A webmaster can build the navigation and main pages then teach you how to edit the text, add images and make minor changes to…

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December 1st, 2014 | By: Karen Saunders

MacGraphics Services is Now Karen Saunders & Associates

MacGraphics Services has grown and evolved over 25 years, and to better reflect who we are and what we do, I’ve re-branded my business as Karen Saunders & Associates. My award-winning team of professionals provide a wide range of services for speakers, authors and consultants. I’ve also changed the name of my blog/ezine to Eye-Popping Tips From Karen Saunders.  I’ve spent the last 5 months building my new website with the help of my team. It was an exciting and rewarding experience for all of us. We strived to a create friendly, inviting, and informative website. If you take a look, I…

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November 10th, 2014 | By: Karen Saunders

The Top 10 Self-Publishing Bloopers

I attended the CIPA (Colorado Independent Publishers Association) meeting last month and their topic was “self-publishing bloopers.” I took some notes, added my own items and compiled a list for you. The number one mistake is not having your book professionally edited. There are different levels of editing: content editing, copy editing and proofreading. In my August 2014 post I describe in detail these three types of editing services. Missing the bar code. If you don’t have a bar code on the back cover of your book you won’t be able to sell your book in bookstores or on Amazon. Bad cover design. Your…

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September 23rd, 2014 | By: Karen Saunders

Creative Ways to Sell Your Self-Published Books

Book marketing guru Brian Jud spoke at the September CIPA (Colorado Independent Publishers Association) meeting about ways to sell books to other markets besides bookstores. He published the book Beyond the Bookstore back in 2009, and has a new updated edition, How to Make Real Money Selling Books. These books show you how to reach unique retail and non-retail market segments, where you can sell mass quantities of self-published books at a time. Many independent publishers have realized the unfortunate impact of returns when working with bookstores. Returns are shipped back to the publisher at the publisher’s expense and often arrived…

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September 18th, 2014 | By: Karen Saunders

Our Team Designs Award-Winning ebook

Happy fall everyone! Congratulations to our client Gina Meagher and to Helena Mariposa who is our ebook conversion expert for winning a first place CIPA (Colorado Independent Publishers Association) book award for Gina’s ebook, There Is Something about Gina: Flourishing with Diabetes and Celiac Disease.  Helena did a fabulous job of converting Gina’s print book into ebook format. Our graphic designer Kerrie Lian created the striking cover and interior layout for this award-winning ebook.

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August 27th, 2014 | By: Karen Saunders

What’s the Difference Between Content Editing, Copy Editing and Proofreading?

Smart self-publishers have their manuscripts edited and proofread by professionals. To meet this need, we offer an assortment of editorial services, from content editing to proofreading. Our award-winning team of editors and proofreaders specializes in a wide range of genres with a variety of skill sets in both fiction and non-fiction. It’s so important to find the right fit for each client, and we feel it is our responsibility to educate our clients about the different types of editing and proofreading services. As a visual person, I like to make analogies with visual images. I think about editing from the…

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July 29th, 2014 | By: Karen Saunders

7 Steps to Create a Powerful Brand and a Website that Delivers

Here are the Details of Our 7-Step Brand, Marketing and Website System Are you a new speaker, author, or consultant? Perhaps you’ve been in business for a while but want to raise your presence in the marketplace. We can guide you through the process of branding and marketing your business online. Our  experienced team of branding experts, graphic designers, copywriters, website designers, programmers, and search engine specialists will create a dynamic brand and powerful website to help you meet the marketing goals you’ve set for your business. We’ve developed a seamless 7-step system that builds on and leverages the content…

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