BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

April 25th, 2016 | By: Karen Saunders

How to Sell More Books: 3 Steps to Make Your Readers Love You

Team member and social media marketing expert Mary Walewski contributed this month’s article on how authors can sell more books: When it comes to authors selling books, I think the problem is this: People confuse marketing with having to be sale-sy all the time. I can certainly understand wanting to get sales. But when your only message to potential readers is “Buy my book!” people will tune you out very quickly. People buy from you when they know and trust you. If you are struggling to connect with potential readers on social media, take a good look at what you’re posting!…

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March 28th, 2016 | By: Karen Saunders

How to Create Book Titles That Sizzle and Sell

This month my friend, client and colleague Joe Sabah graciously contributed this article on how to create book titles. Sometimes independent and self-publishers struggle with this process, and Joe has offered some helpful tips. Even though this article was written in 2006, it is very applicable today. Why does one book become a best seller while another flops? Consider this title: Inside the Ropes. A coffee table book priced at $40 with hardly any sales. Before we go on, what do you think Inside the Ropes is about? First answer from many people would be Boxing. When the author was asked “What’s it about?”…

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February 26th, 2016 | By: Karen Saunders

Color Theory: 6 Common But Often Misunderstood Color Terms

When discussing color with clients I’ve discovered some common color terms are misunderstood or confused with other definitions of a general or broader use of the terms. Some of these terms are very specific when used in the context of color theory and design, but may have quite different meanings in the minds of the general public. Tint In color theory a tint is a color with white added to it; a lighter version of the specific color. When white is added to red it will results in pink, which is a tint of red. In general use, a tint…

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December 28th, 2015 | By: Karen Saunders

How to Trademark a Logo, Brand Name or Business Name

After reading about another local trademark infringement case, I thought I would provide basic facts and information on how to trademark a logo, brand name or business name. So I listened to a presentation by the United States Patent and Trademark Office (USPTO), and have posted my notes below. But first, here’s a little background on the local case. In November 2015 Jerry Cunningham, the owner of Q Publishing, the parent company of a 40-year-old magazine, OUT FRONT, filed suit against Outfront Media, Inc., a billboard company. The name and the logos look very similar. Although OUT FRONT magazine has been using…

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November 28th, 2015 | By: Karen Saunders

How to Produce a Marketing Piece Efficiently

Before you produce a marketing piece you may want to consider the following steps to save time and money. For over 25 years I have been helping solopreneurs and small businesses with brochures, postcards and campaigns. We guide our clients through these steps to produce stunning designs with compelling content in a timely fashion within their budgets. Here’s how we do it: Produce a Marketing Piece by Starting at the End! Ask yourself, “What is the final format that I need?” Is it printed piece, a slide show, postcard, e-mail blast, etc.? Consider the time frame for each phase of the job. How much…

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October 29th, 2015 | By: Karen Saunders

How to Make a Memoir Intriguing and Enduring Through Great Design

This month I’m shining the spotlight on a recent client project, and to explain how to make a memoir paint an exceptional picture of someone’s life. Gene Rhodes wrote a comprehensive memoir of his dad, Billy Rhodes—an adventurous spirit who passed at a relatively young age. Gene meticulously compiled his dad’s diary, letters, old photos, documents, hand written notes and log books into a 320-page record of Billy’s life. Gene came to us in 2011 for help with laying out the book interior, designing the cover and to learn how to make a memoir rise above others through excellent design and production techniques….

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August 27th, 2015 | By: Karen Saunders

Add Value to Your Self-Published Book with a CD or DVD!

Self-publishers: If you’ve written a book, you may want to consider creating a CD or DVD with audio, video or e-media content to add value to your self-published book. Then you can leverage your content and double your price AND your profits on Amazon! First, you will need to open an Amazon Advantage account. This is a consignment program where Amazon requests copies of your product based on current and anticipated customer demand. It works like this: you mail copies of your product to Amazon; when a customer makes a purchase, Amazon’s fulfillment department  ships it out directly to the…

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July 16th, 2015 | By: Karen Saunders

For Speakers: How to Design a Book Cover that Sells

Successful sought-after speakers usually have a book to back their brand, expertise and credibility in their chosen fields. A book provides an additional revenue stream, increased publicity, and can be used as a hook for invitations to media events and speaking gigs. In this day and age of Amazon and POD printing, most speakers will self-publish. But if you self-publish, it is crucial to produce a quality product from the inside out, because your image, brand and book sales depend on it. So, how do you design a book cover that sells? Savvy speakers will seek out experts to guide…

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