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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘blogging’ Category

April 25th, 2016 | By: Karen Saunders

How to Sell More Books: 3 Steps to Make Your Readers Love You

Team member and social media marketing expert Mary Walewski contributed this month’s article on how authors can sell more books: When it comes to authors selling books, I think the problem is this: People confuse marketing with having to be sale-sy all the time. I can certainly understand wanting to get sales. But when your only message to potential readers is “Buy my book!” people will tune you out very quickly. People buy from you when they know and trust you. If you are struggling to connect with potential readers on social media, take a good look at what you’re posting!…

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April 1st, 2013 | By: Karen Saunders

Use Google AdWords Keyword Planner to Help Market Your Self-Published Book

You can use the Google AdWords Keyword Planner tool to research and choose productive keywords to use in your book marketing campaigns. This free tool allows you to type in a word or phrase then see the results of your search term and additional keyword ideas. Each word or phrase is ranked by competition and by the number of global monthly searches on Google. You want to select and use keywords and phrases that have low competition and high search volume. Go to this page: For this exercise, let’s suppose I’ve published a book on puppy training. I’ve typed in…

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February 26th, 2013 | By: Karen Saunders

Build a Powerful Author Platform to Sell More Books

Publishing industry leaders say successful authors and publishers build their book sales by having a strong author platform. What is an Author Platform? It is a combination of how you share your core message, what exactly is marketing message and who is listening to you. The larger the number and the depth of your personal relationships with your followers, the stronger your platform. This is what’s called “relationship marketing.” It is optimal to have a powerful platform before you launch your book, but it is never too late to begin building your platform. An author’s goal is to develop a funnel of…

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February 27th, 2011 | By: Karen Saunders

3 Steps to Take the Heat Off Grammar Mistakes

This article on avoiding grammar mistakes is written by Barbara McNichol, a member of my creative team. Barbara is an expert editor and author of Word Trippers available in Kindle format at She has edited numerous award-winning and best-selling books. Here’s her article: Did you know grammatical errors are a hot topic? Yes! I learned that when a blog post about writing connected with Ezine Articles took a subject close to my heart and made it relevant to everyone. Within 24 hours of posting an article about 6 grammatical errors that make authors look unprofessional, this blog post received 776…

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July 25th, 2008 | By: Karen Saunders

Relationship Marketing for the 21st Century

Quick! Answer this question: What do you think of when you hear the term “relationship marketing”? If the only things that came to mind were your local business networking group, local chamber of commerce, or service club, you might not be aware of new strategies in 21st century relationship marketing. There is nothing wrong with any of these organizations, but if your relationship marketing efforts begin and end with them, you are not only operating under the old rules of relationship marketing, you are stuck in the 20th century. 21st century relationship marketing makes active use of Web 2.0. Web…

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