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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Archive for the ‘book interior’ Category

October 29th, 2015 | By: Karen Saunders

How to Make a Memoir Intriguing and Enduring Through Great Design

This month I’m shining the spotlight on a recent client project, and to explain how to make a memoir paint an exceptional picture of someone’s life. Gene Rhodes wrote a comprehensive memoir of his dad, Billy Rhodes—an adventurous spirit who passed at a relatively young age. Gene meticulously compiled his dad’s diary, letters, old photos, documents, hand written notes and log books into a 320-page record of Billy’s life. Gene came to us in 2011 for help with laying out the book interior, designing the cover and to learn how to make a memoir rise above others through excellent design and production techniques….

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May 23rd, 2013 | By: Karen Saunders

5 Self-Publishers win CIPA EVVY Book Awards

Five of our clients won won book awards at the 2013 Colorado Independent Publishers Association EVVY Book Awards banquet held on May 18th. Here are the 5 award-winning books we designed. Noted below are the team members who have participated in the production of each book. John Hall is all smiles with a copy of his book and his award certificate. John’s book Do What You Can! won 3rd place in the “Self-Help” category. Several team members participated in the production of his book: Barbara McNichol edited the book, I came up with the cover concept, Kerrie Lian designed the cover and interior, Helena Mariposa proofread…

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October 28th, 2012 | By: Karen Saunders

Guidelines for a Properly Formatted Manuscript

Sometimes our team will receive a partial manuscript or a manuscript that has not been edited or proofread. If a self-publisher provides us with a properly formatted manuscript, we can save them time and money on editing and proofreading services. Once the manuscript has been edited and proofread we can move on to the design and layout stage. Your manuscript should be formatted in a typical 8.5″ x 11″ MS Word document so it is easy for you and our editor to review, markup and make text changes. While your manuscript is in the editing stage it will NOT resemble a book page layout. Our graphic designer will do that later during…

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July 1st, 2012 | By: Karen Saunders

Our Team Completes a Branding and Publishing Project for John J Hall

Our team just completed a branding and publishing project for John Hall. This included designing marketing materials, a corporate ID package, book design, CD packaging and website development. It was a massive undertaking, bringing together the skills and talents of 10 team members into a 5-month project. John came to us to help launch a new direction in his successful speaking business based on his new book, Do What You Can! John provides advice, motivation, insight, and a step-by-step system to help people not simply meet their goals (business, career, personal) but to achieve extraordinary results. John’s core message is: “Get…

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May 29th, 2012 | By: Karen Saunders

Celebrating the 2012 CIPA EVVY Book Awards

Several of our clients and team members won book awards at the 2012 Colorado Independent Publishers Association EVVY Book Awards banquet held on May 17th. Julia Hubbel of Principled Networking won 3 awards. Her first book Wordfood won 1st place in the Business/Career category and 2nd place in the Self -Help category. Julia’s second book, Tackling the Titans won a merit award in the Business/Career career category. Team members Kerrie Lian designed the cover and interior of both books and Barbara Munson edited both books. Shown below are the covers of both books. Our clients Mary Anne Harvey and Randy Chapman, Esq. of The…

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February 26th, 2012 | By: Karen Saunders

Spotlight on a Client Project: Designing a Children’s Book

Designing a children’s book was a treat for my team! As a team leader serving the publishing community, I have the privilege of helping authors publish their books and launch their websites. Every client is so passionate about his or her book, product or service, it’s fun to live vicariously through their work for a few months. Occasionally a client brings a project that seems to leap heads and shoulders above the rest in regard to the intriguing subject matter, quality of content, scope of work, artistic challenge and affect it has on our community. One such project was Alphabet Denver,…

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April 4th, 2011 | By: Karen Saunders

Choose the Right Paper for Your Printing Project

Be sure to choose the right paper for your book, direct mail piece, annual report, stationery, brochure, or package design. This summary will help you make the right decision about what kind of paper to use for your printed marketing pieces. Defining Papers by Grade Grade refers to a category of paper, based on the paper’s primary use. It also represents a quality rating, from premium (the best), to #1, #2, #3, etc. By category, there are five basic grades of paper: bond, offset or uncoated book, coated book, text, and cover. Within each grade are other characteristics: brightness, opacity, bulk, color,…

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March 21st, 2011 | By: Karen Saunders

2011 CIPA EVVY Book Awards

My client Mike Gannon took home 3rd Place in the Inspirational and Memoir categories for his book If These Ears Could Sing at the 2011 Colorado Independent Publishers Association CIPA EVVY Book Awards banquet last night. Melanie Mulhall edited the book, Kerrie Lian designed the interior and I designed the cover. Mike Gannon and Jeri Costa flew in from Reston, Virginia to attend the banquet last night. We had a fabulous time supporting and cheering on Mike as well as Melanie, who took home a 1st Place Editing Tech Award for Called: Women Hear the Voice of the Divine by  Gretchen…

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January 1st, 2011 | By: Karen Saunders

The Yellow Brick Road Map to the Book Production Process

Are you publishing your first book? Congratulations! Would you like a road map to show you the book production process and outline each step to go from manuscript to a professional, printed book or ebook listed on Amazon? Over the years of designing books for independent publishers I’ve recognized first-time publishers could use a quick reference guide on time frames, tasks they are responsible for, and how to work with contractors such as editors, designers and printers. I created an easy-to-follow 10-page guide with checklists of action items, standard time frames, an overview of the design process, and where to obtain important items (such as ISBN…

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April 28th, 2009 | By: Karen Saunders

Polish Your Book Interior with Proven Typesetting Techniques

Choose Appropriate Fonts for Your Self-Published Book Interior A quick look on your software reveals myriad choices of fonts and you can always find more! But like shopping in a candy store, you have to make judicious selections. It is important to select appropriate fonts to communicate your message to your readers, particularly when dealing with titles and headlines. Why? Because specific fonts can evoke a certain attitude and feeling that reinforces your intended message. Fonts for Headlines Choose a bold font with the right personality for your book interior. After all, fonts (like people) have personalities, and different designs…

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