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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘Book Reviews’ Category

April 1st, 2013 | By: Karen Saunders

Use Google AdWords Keyword Planner to Help Market Your Self-Published Book

You can use the Google AdWords Keyword Planner tool to research and choose productive keywords to use in your book marketing campaigns. This free tool allows you to type in a word or phrase then see the results of your search term and additional keyword ideas. Each word or phrase is ranked by competition and by the number of global monthly searches on Google. You want to select and use keywords and phrases that have low competition and high search volume. Go to this page: For this exercise, let’s suppose I’ve published a book on puppy training. I’ve typed in…

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July 31st, 2009 | By: Karen Saunders

What to Include in Your Book Media Kit?

A book media kit can be a paper folder or a page on your website with the essential information and marketing materials about your book. The media kit should provide the media with all the information they need to write a story, or do an audio or video interview with the author. For a hard copy media kit you can gather the following items and arrange them in a classy folder (a solid color in gloss is good). Paste a color postcard of your book cover on the front of the folder. For an online media kit, add a page…

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