BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Case Study #1

“Road-warrior speaker” puts all our skills to the test when redirecting his business

John Hall had a plan. He wanted to take his successful workshop-based business in a new direction – keynoting and authoring a series of books – based on the new book he was in the process of writing, Do What You Can!


Develop John’s brand, accompanying marketing materials, corporate ID package, book cover design and interior layout design, CD packaging and website launch. A significant undertaking, this project required the expertise and talents of 10 team members over the course of several months.


We began with our branding expert to help John clarify his brand, target market, core message, tagline and elevator pitch. This set the stage for the creation of multiple marketing tools: website, speaker one-sheet, stationery package, and more.

Meanwhile, I managed the development of John’s book, which included content editing, book cover design, interior page design, and the production of an audiobook clamshell and CD labels. We proofread the book and converted it into Kindle and epub formats. Next, our social media strategist coached John on how to leverage social media marketing.


John’s book was picked up by Balboa Press, a self-publishing division of Hay House. This gives him the opportunity to tap into Hay House’s marketing machine, with access to over 800,000 Hay House subscribers and 25,000 bookstores. John travels all over the world delivering his “Do What You Can!” message.

My team’s contributions:

  • Project management
  • Creative design
  • Small-business branding
  • Logo design
  • Stationery package design: business card, letterhead, #10 envelope
  • Website copywriting
  • Custom website design and development
  • Speaker one-sheet copywriting and design
  • Manuscript editing and proofreading
  • Book cover design
  • Book interior page layout design
  • Custom photography
  • CD packaging design
  • ebook conversion
  • Social media marketing coaching
  • Support from our team’s Certified Author Assistant

John’s reaction

“Karen and her team of experts are the perfect partners on any book or branding project. Karen personally guided me through the challenging process of producing, editing, designing and publishing my first book, and I will definitely engage her on my future projects. As a self-employed business consultant and speaker, I place high value on engaging reliable business partners – and Karen is one of the best I have ever encountered. On time, on budget, and no surprises. ”