BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Case Study #2

Author and speaker seeks our services to clarify her brand and create a website and speaker one-sheet


In 2011 we designed Julia Spencer’s award-winning book, Looking Through a Keyhole, a memoir about her challenges with severe and progressive vision loss. The popularity of Julia’s self-published memoir had a direct and positive impact on her speaking business. She sought our help to clarify her brand and update her marketing materials.


Julia first teamed with our branding expert to focus her brand, target audience, and top-level messaging. Armed with this branding and messaging, our copywriter wrote new website content and the copy for her speaker one-sheet. Our website developer designed and created Julia’s custom website. Next, we designed her speaker one-sheet to complement the website design.


A cohesive, clear, rebranding of Julia’s business to take full advantage of her self-published book and the speaking opportunities it generated.

My team’s contributions:

  • Project management
  • Creative design
  • Small-business branding
  • Logo design
  • Website copywriting
  • Custom website design and development
  • Speaker one-sheet design
  • Book design and production
  • ebook conversion
  • Audiobook production
  • Social media marketing coaching
  • Support from our team’s certified author assistant

Julia’s reaction

“I came back to Karen Saunders and her talented team because their work on my book design conveyed the professional and elegant look I sought. I knew her excellent team could help me redefine my brand and build my business to take full advantage of new business opportunities.”