BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Case Study #3

Fueled by the vision of a new owner, Lifestyle Hearing Solutions hires our team to clarify its brand and create its first website

Challenge

Bryon Patton, the new owner of Lifestyle Hearing Solutions in Tucson, Arizona, required a professional image for his business. For his new business, Byron needed branding, logo, stationery package including business cards and letterhead. Plus, his company needed a presence on the Internet!

Process

Our branding expert met with Byron and his team to determine his target market, the value his company provides, and the results his clients’ can expect. From this in-depth process, the top messages emerged: “Tucson’s locally owned hearing center since 1989” and “Enjoy the sounds of life!”

Next, our branding expert prepared a strategic document outlining the essential elements of Byron’s brand. This foundation drove the development of all other marketing elements including logo, website, business card, and more.

Result

A streamlined process and cohesive brand identity incorporating the logo, colors, fonts and messaging throughout all marketing tools. By starting with a strategic branding meeting, Byron gained clarity about his business, target market, and the key benefits his company provides. Now, all his marketing pieces and advertising campaigns have a united purpose.

My team’s contributions:

  • Project management
  • Creative direction
  • Small-business branding
  • Logo design
  • Website copywriting
  • Custom website design and development
  • Stationery package design: business card, letterhead, #10 envelope

The reaction of Byron L. Patton, Owner, Lifestyle Hearing Solutions

“As the new owner of a hearing center in Tucson, Arizona, I knew we needed a fresh image and an effective website. Several firms were interviewed, however, one stood out above the rest. This was Karen and her team. What a great choice we made. Karen’s team was creative, fully engaged, timely, and communicated well throughout the process. My company had their undivided attention, as if we were their only client (even though I knew this was not the case). We were in for the complete makeover. We needed design, branding, and a website. Honestly, I can say that the final version of everything they produced was top shelf, with no exceptions. The production of our logo was an incredible experience. We viewed many different versions as Karen’s team dug deeper and deeper into their creative reservoir. The finalist, the one we selected, knocked our socks off the moment we saw it. Even today, two years later, I couldn’t be happier with our logo. We have a logo suitable for a national company – we can grow for years and maintain a consistent image in the marketplace. Finally, allow me to address the website. Wow, did we get value for the dollar! Our website is attractive and appealing. Moreover, it is highly functional and easy to navigate. Our website brings new business through our front door. If I had it to do all over again, I would definitely choose Karen Saunders and her team of creative professionals.”

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