BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Case Study #4

New author relies on our team approach to publish her 1st book and marketing website – and returns for her 2nd project

Challenge

Kitty Migaki brought us an intriguing project: Alphabet Denver, a full-color book, designed to be a teaching tool that represents the alphabet through her playful photos of architecture in downtown Denver. Her photos are accompanied by her lighthearted poetry “clues,” along with the longitude and latitude of each location so the letter can be located using a GPS. Kitty needed our help with branding, book cover design, book interior design, and the creation of a website to support her book sales.

Process

This unique, whimsical book required a design that matched the content. Our book designer captured Kitty’s vision for this educational book that also offers hours of family fun.

Once the book design was well in hand, our branding expert worked with Kitty to clarify her business objectives, identify her target markets, visualize the many ways buyers could enjoy the book, and create her top benefit messages.

As with many of our projects, the branding process opens the floodgates to create other marketing tools, including website design and development. Our website designer collaborated with Kitty to design the colorful, whimsical websites for her two books.

Results

An award-winning book, Alphabet Denver is enjoying brisk sales. Alphabet Chicago is the second in this series and sure to grow.

My team’s contributions:

  • Project management
  • Book cover design
  • Book interior page layout design
  • Small-business branding
  • Website copywriting
  • Custom website design and development

Kitty’s reaction

“The entire team heard my goals for the project and made sure that every element was in keeping with the theme and overall look I wanted. And the two websites look very professional!

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