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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Case Study #5

Professional musician makes a BIG pivot in her career – launches new speaking career – and needs website and speaker one-sheet


Professional musician and author Blair Tindall needed a new website, speaker one-sheets, and other marketing tools to launch her new professional speaking business: Flair For Genius. In addition, the website need to support her other pursuits including a potential television show exploring the world of music. Blair’s instruction to the team: “Don’t box me in!


Our branding specialist and copywriter worked with Blair to develop her new tagline, which distills the top benefit message for her speaking business: “Find where you shine & discover your genius.” We then created a logo that beautifully complements her new tagline.

Next, came the marketing pieces. First, we concentrated on the website – the hardest working component of any marketing toolkit. Using the website messaging as a foundation, we wrote and designed 3 speaker one-sheets for Blair, targeting each of her 3 target audiences. In addition, we created a stationery package – business card, letterhead and envelope – that reflects her brand.


A clear brand with marketing messages that capture Blair’s essence! Blair’s professional speaking business is taking off with flair! She’s booking international keynote presentations while pursuing other creative endeavors. Plus, Blair’s book, Mozart in the Jungle was made into a pilot for an Amazon Originals video series!

My team’s contributions:

  • Project management
  • Logo design
  • Develop tagline
  • Website copywriting
  • Speaker one-sheet copywriting and design
  • Custom website design and development
  • Stationery package design: business cards, letterhead, #10 envelope