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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

It’s Not Too Late To Create A Marketing Plan for 2015

Most authors and entrepreneurs know they need some kind of a marketing plan but few actually create one! Perhaps it just sounds like a big, complicated project that they just don’t have time to do. Or, they really don’t know what a marketing plan looks like.

Even though we’re a month in to 2015, it’s not too late to get your marketing plan together for this year. In the free video class “Creating Your Marketing Plan for 2015” social media guide Mary Walewski offers a simple 3 step process that you can use to create a simple marketing plan that you will refer to throughout the year.

141 head shot-fb“It’s not that complicated,” Walewski explains. “Half the battle is taking the time to really figure out what promotions and services worked for you last year. Then you build on that, taking into consideration an assessment of your strengths and who your best audience is.”

Here’s the objectives for the “Create A Marketing Plan” class:

  • To briefly outline the different elements of a marketing plan.
  • How to conduct a SWOT analysis of your business. (Strengths, weaknesses, opportunities, threats)
  • To help you define your unique selling proposition (USP) and the audience you’d like to reach.
  • To give you a 3-step process for writing your 2015 marketing plan.

To watch the class, go to

It’s free with an opt in. Questions about the class? Email Mary Walewski: