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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘credibility’ Category

December 29th, 2013 | By: Karen Saunders

How to ask for (and get) client testimonials

  I’ve asked one of my team members, Patrice Rhoades-Baum to share an article. These valuable tips are from a recent post on her blog. Patrice is my go-to expert for branding, website and speaker one sheet copywriting.  Your clients love teaming with you. When you ask for testimonials, they happily agree. BUT … They are crazy-busy. They don’t get around to it. They forget. You are uncomfortable reminding (and pestering) them. Sound familiar? You’re not alone! Getting client testimonials is a universal challenge for small business owners. Here is the key issue: You are giving them an action item When…

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November 30th, 2007 | By: Karen Saunders

7 Crucial Reasons Why You Need to Market Yourself as an Expert

My guest writer today is Nancy Marmolejo, “The Visibility Expert.” You may remember she interviewed me on November 14th for a teleseminar on one-sheets. Today she will share with us why you should market yourself as an expert. With the phenomenal rise of media outlets such as cable TV, online networks, blogs, podcasts, and more, never before has the demand for quality information been higher. From magazine publishers to bloggers, expert opinion is needed to provide valuable content for listeners, readers, and web surfers. As a business owner, you can easily become a recognized expert by taking what you already…

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