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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘eBooks’ Category

September 26th, 2013 | By: Karen Saunders

3 Creative Ways to Sell More eBooks: Matchbook, Kobo, Ganxy

Kindle Matchbook Program Amazon has just unveiled Kindle Matchbook for ebook publishers. This special program encourages their customers to buy two copies of your book; the printed version at the regular price and the ebook version at a discounted price. Publishers receive approximately 50% royalty on the ebook sold and a standard royalty on the printed book sold. What this means for the publisher is increased revenue; they’re selling two books at one time. The book buyer can immediately download the Kindle version while waiting for the printed version to arrive in the mail. Publishers will need to discount the…

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May 23rd, 2013 | By: Karen Saunders

5 Self-Publishers win CIPA EVVY Book Awards

Five of our clients won won book awards at the 2013 Colorado Independent Publishers Association EVVY Book Awards banquet held on May 18th. Here are the 5 award-winning books we designed. Noted below are the team members who have participated in the production of each book. John Hall is all smiles with a copy of his book and his award certificate. John’s book Do What You Can! won 3rd place in the “Self-Help” category. Several team members participated in the production of his book: Barbara McNichol edited the book, I came up with the cover concept, Kerrie Lian designed the cover and interior, Helena Mariposa proofread…

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January 30th, 2013 | By: Karen Saunders

Should Self-Publishers Enroll in Amazon’s KDP Select Program?

Kindle Direct Publishing Select (KDP Select) is a special program that Amazon offers independent publishers, authors and self-publishers to be a part of the digital Kindle Owners’ Lending Library. You can earn a share of a $6 million fund based on how often your ebook is borrowed through the program. In addition, you can use Amazon’s special marketing tools, which include offering your ebook for free to readers for up to 5 days in each 90-day period. You can also earn up to 70% royalties on sales in Brazil, Japan and India. Ebooks not in the KDP Select program only…

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October 30th, 2012 | By: Karen Saunders

Baby Boomers: Get Your FREE copy of Tom Matt’s Kindle eBook, Maximize Your Quality of Life: The 200% Solution

You can get Tom Matt’s Kindle eBook, Maximize Your Quality of Life: The 200% Solution FREE on October 29-30, November 15-16, and November 27th at Amazon HERE: This book was #1 in the Amazon Kindle store in the Motivational category! See this previous blog post to learn more about this fantastic book. My team designed the cover and interior of this book. The printed book will be available soon. Every Baby Boomer should have a copy. Get yours FREE here:

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August 28th, 2012 | By: Karen Saunders

Proper Graphics File Formats for Internet, eBook, Print

Using the proper graphics file formats and resolution for the job can mean the difference between a professional-looking document and one that looks blurry or is missing graphics. Graphic file formats for the Internet and professional printing are totally different animals. Do not interchange them! Proper Graphics File Formats for the Internet Low-resolution raster graphics are used on the Internet. These graphics are made up of thousands of pixels (squares of color). Internet browsers will read JPG, PING and GIF graphics, which are best scanned at or saved to 72 PPI (pixels per inch). Because of the limits of screen…

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July 1st, 2012 | By: Karen Saunders

Our Team Completes a Branding and Publishing Project for John J Hall

Our team just completed a branding and publishing project for John Hall. This included designing marketing materials, a corporate ID package, book design, CD packaging and website development. It was a massive undertaking, bringing together the skills and talents of 10 team members into a 5-month project. John came to us to help launch a new direction in his successful speaking business based on his new book, Do What You Can! John provides advice, motivation, insight, and a step-by-step system to help people not simply meet their goals (business, career, personal) but to achieve extraordinary results. John’s core message is: “Get…

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May 29th, 2012 | By: Karen Saunders

Celebrating the 2012 CIPA EVVY Book Awards

Several of our clients and team members won book awards at the 2012 Colorado Independent Publishers Association EVVY Book Awards banquet held on May 17th. Julia Hubbel of Principled Networking won 3 awards. Her first book Wordfood won 1st place in the Business/Career category and 2nd place in the Self -Help category. Julia’s second book, Tackling the Titans won a merit award in the Business/Career career category. Team members Kerrie Lian designed the cover and interior of both books and Barbara Munson edited both books. Shown below are the covers of both books. Our clients Mary Anne Harvey and Randy Chapman, Esq. of The…

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October 25th, 2011 | By: Karen Saunders

Common Acronyms Used in Self-Publishing, Printing and Design

Are you stumped by new acronyms that have suddenly popped up and become part of the current lexicon in the publishing, marketing or advertising arenas? I’ve notice new acronyms are born whenever there is a new leap in technology, such as the emerging field of ebook publishing. Here are definitions of some and newly coined and common acronyms used in self-publishing, printing and graphic design. AI — Adobe Illustrator A vector-based graphic file format developed by Adobe. BMP — Bitmap A raster-based file format. CMYK— Cyan-Magenta-Yellow-Black A four-ink color system used by printers to print full color images. This is…

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July 27th, 2011 | By: Karen Saunders

Convert a Printed Book into an eBook and Upload Files to Amazon DPT

As an author and independent publisher I’m always looking for ways to leverage my work and the material in my printed book, Turn Eye Appeal into Buy Appeal. Turning my intellectual property into various products is a pretty obvious solution. The emerging popularity of Kindle, iPad and Nook ereaders convinced me now was the time to convert a printed book into an ebook. Many Ways to Sell and Distribute eBooks I discovered there are several routes I could take to sell and distribute my ebooks, depending on how much time and effort I wanted to put into the distribution process. I…

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May 31st, 2011 | By: Karen Saunders

Transform a Book into an ebook: What to Watch Out For

Hi readers, this article is written by Helena Mariposa who is a member of my production team. She offers some nice insights into converting manuscripts and book layouts into ebook formats. Many of my authors have asked me to transform their books into a ebooks now due to the popularity of the Kindle, ipad and Nook. Helena is my go-to gal for this service. Here is her advice: Authors and self-publishers are proud of the work they have done to make their books read and look as well as they do. Now they have heard there is another way to make their book readily accessible to…

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