BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

What are the Essential Elements of a Speaker One-Sheet?

You meet someone who could hire you for your expertise and services. In the spirit of getting to know you, that decision-maker asks, “What do you speak about?” or “How do you help organizations?” or “Which groups have you worked with?”

These questions become your opening to convey how you assist people and why you’re the one experienced to do so. That’s exactly what a speaker one-sheet does, too. To convey that you’re a “must-have” expert, your speaker one-sheet needs to be written and designed effectively.

speaker one sheets samples

Your Speaker One-Sheet Answers Key Questions

Your speaker one-sheet, in effect, succinctly answers these seven questions that decision-makers would ask you in person at a first meeting:

  1. How would you describe your area of expertise?
  2. Whom do you work with and give presentations to?
  3. What are the benefits of hiring you—
    • for the leaders of the organization?
    • for the participants in the ranks?
    • for organizational progress?
  4. What have you done that makes you an expert?
  5. Which groups have you worked with before?
  6. What did participants think of your contribution?
  7. How can you be reached for more information?

Well-crafted words on your speaker one-sheet answer these questions in the form of seven corresponding “must-have” elements:

  1. Topics/Programs
  2. Target Audience
  3. Benefits (especially in headlines)
  4. Biography
  5. Client List
  6. Testimonials
  7. Contact Information

Adding Personality with Your Brand

Even if you have all of these elements in place, what turns it into a stronger “must-have” piece that represents you? In a word: Personality. Use bold, creative, unique graphics and action photos that support your brand, and set you apart from your competition. Follow up with a strong logo and a powerful tag line. This is all part of your visual brand.

We’ve been designing speaker one-sheets for over 25 years. Here is the front side of a recent speaker one-sheet our team designed for speaker Holly Green. You can see more portfolio samples on our speaker one-sheet portfolio page:

Holly Green speaker one-sheet design front

Here is the back side:

Holly Green speaker one-sheet design back

Would you like to get 60-minutes of detailed information on how to create your speaker one-sheet? You can get more design and writing tips from my Speaker One-Sheet AudioPak.

This is audio recording of an exclusive hour-long interview I recorded with editor Barbara McNichol and Rebecca Morgan of SpeakerNet News.

You’ll learn:

  • Who your messages should be directed to
  • What written and graphic elements to include
  • How to make your one-sheet ‘float’ above the rest
  • The 3 most common mistakes speakers make on their speaker one-sheet
  • How to ‘get over yourself’ and start crafting a powerful speaker one-sheet

You’ll also receive a 24-page full-color handout packed with tips, worksheets and graphic samples. Also several pages in the handout are from my award-winning book, Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!

You get all this for $47.00! Just click on the image below to learn more about my Speaker One-Sheet AudioPak.

Speaker One-sheet AudioPak