You can use the Google AdWords Keyword Planner tool to research and choose productive keywords to use in your book marketing campaigns. This free tool allows you to type in a word or phrase then see the results of your search term and additional keyword ideas. Each word or phrase is ranked by competition and by the number of global monthly searches on Google. You want to select and use keywords and phrases that have low competition and high search volume. Go to this page: https://adwords.google.com/KeywordPlanner

For this exercise, let’s suppose I’ve published a book on puppy training. I’ve typed in “Puppy Training” as a sample phrase and selected “Pets and Animals” as the category. Shown below is a screenshot of the tool:

The results show that puppy training is a fairly popular keyword phrase with over 368,000 global monthly searches. Included in this list are other ideas closely related to this search term. As you look for a word or phrase with a medium or low competition and high global monthly search volume you’ll notice a few optional phrases that meet this criteria:

Puppy training biting

Cesar Millan puppy training

Boxer puppy training

Lab puppy training

From this list, “lab puppy training” has the highest search results (6600), which makes it a good selection for your marketing program.

The next step is to use this keyword phrase in the beginning of the title and sprinkled throughout the text of your of articles, press releases, blog posts, FaceBook page, twitter tweets, video file names and titles on YouTube. Create a page on your website with this keyword phrase in the H1 and/or H2 tags (headlines), title tag, as a metatag, in the first paragraph and sprinkled throughout the content.

Also ask your book readers to post reviews on your book on your book’s Amazon page using this keyword phrase too.

All these activities will help promote your book within the Google search engine, resulting in more traffic and ultimately more book sales.