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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

12 Ways to Increase Your Postal Mailing Response Rates

Do you have dismal results from your direct mail campaigns? As a small business owner, it can be frustrating to spend time and money on a postal mailing and not understand why it failed to deliver. If you want to increase your postal mailing response rates, I recommend you follow these 12 proven tactics.

  1. Know your objective. Do you want customers to place an order, call you, visit your website, or return a reply card?
  2. Create an eye-catching design or theme for your campaign.
  3. Use the same theme for every piece in the campaign.
  4. Explain the benefits rather than listing the features.
  5. Make the greeting personal. Use a system that will address the recipient by first name, like SendOutCards does. (See info below).
  6. Use short bullets points rather than long paragraphs.Include a clear and enticing call to action with your contact information, with an incentive to act immediately.
  7. Offer a discount, free sample or special offer.Use a high quality targeted mailing list.
  8. A series (as many as 7 to 10 pieces) will produce exponentially higher results than a single piece. To keep costs down, try using postcards.
  9. Create an emotional and attention-grabbing headline. Offer a solution to your prospect’s problem.
  10. Use a glowing testimonial with the client’s name, company and city.
  11. Emphasize your brand and make sure it is consistent with your other marketing materials.
  12. Write in a personal and friendly style.

This is the first postcard of a 3-part campaign I designed for Double “O” Good Alpacas. This series was for the “Breeders Edge™ Auction.

Increase Your Postal Mailing Response Rates - card 1

These are the 2nd and 3rd cards in the series I designed for Double “O” Good Alpacas. Notice how the branding elements, colors, fonts and overall theme are consistent in all three postcard designs.

Increase Your Postal Mailing Response Rates - card 2

Increase Your Postal Mailing Response Rates - card 3

 

 Follow these 12 tactics and I’m sure you’ll Increase Your Postal Mailing Response Rates

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