Since I’ve been in the business of branding and logo design for many years, I’ve been asked by my clients to update a logo, redesign a website or polish a speaker one sheet. I respond first by saying we should re-evaluate their current brand message before proceeding with any graphical changes. Many times the direction of a small business will change and grow into new markets with new product lines, different services and clientele. My clients know their logo’s graphic image, typography, colors and tag line should always support their overall brand. So if the logo doesn’t change with the business it will look out of place. Sometimes all we…
In this second part of a two-part series, you will learn what items to consider before you register a trademark for your logo, brand name or business name, and why you might want to hire an attorney to help you. Before you apply for federal registration, be aware that not everything can be registered as a trademark. Here is the link to part one of this series. Some Things to Be Aware of Before Submitting Your Application to register a trademark The mark in your application must not be easily confused with another already registered mark on two different counts: 1) the marks…
A good logo should be distinctive, unique and memorable. It should capture the essence of a business or organization with appropriate imagery, colors and typography. A designer should NEVER try to mimic or copy another existing logo; it is a BAD idea and may lead to logo trademark infringement ! An organization’s logo is an essential part of their brand, and the trademark owner should—and will—go to great lengths to protect any infringement on their brand. On April 23, 2015 the Denver Metro Chamber of Commerce sued the Colorado Cannabis Chamber of Commerce for trademark infringement on their logo. In the Denver Business…