BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘Marketing plans’ Category

April 25th, 2016 | By: Karen Saunders

How to Sell More Books: 3 Steps to Make Your Readers Love You

Team member and social media marketing expert Mary Walewski contributed this month’s article on how authors can sell more books: When it comes to authors selling books, I think the problem is this: People confuse marketing with having to be sale-sy all the time. I can certainly understand wanting to get sales. But when your only message to potential readers is “Buy my book!” people will tune you out very quickly. People buy from you when they know and trust you. If you are struggling to connect with potential readers on social media, take a good look at what you’re posting!…

Read More

January 27th, 2015 | By: Karen Saunders

It’s Not Too Late To Create A Marketing Plan for 2015

Most authors and entrepreneurs know they need some kind of a marketing plan but few actually create one! Perhaps it just sounds like a big, complicated project that they just don’t have time to do. Or, they really don’t know what a marketing plan looks like. Even though we’re a month in to 2015, it’s not too late to get your marketing plan together for this year. In the free video class “Creating Your Marketing Plan for 2015” social media guide Mary Walewski offers a simple 3 step process that you can use to create a simple marketing plan that…

Read More