In February Google announced that on April 21, 2015 Mobile-friendly Websites(also known as “responsive” websites) will get preference in Google’s search engine results. This means if your website has NOT been optimized for mobile devices you may see it fall in Google’s search rankings. Google states this change in their algorithm will have a significant impact on search results.
Google is adding this criteria because they have determined that more and more people are using mobile devices to search the internet and these folks will return to mobile-friendly websites over sites that have not been optimized.
Mobile-friendly Websites reconfigure graphics and content on mobile devices such as tablets and smart phones so the websites are easy to read and navigate on the smaller screens.
You can use this Mobile-friendly Websites Test to check your website now.
You can also use Google’s Mobile Usability Report to get a complete list of specific issues that need to be corrected.
If you need help rebuilding your website to make it mobile-friendly, please call me at 303-680-2330.