Susan Levin has put together a list of 66 ways to turn your expertise into profits. If you are a speaker, author or coach, it pays (literally) to leverage your intellectual property! Books – Published or Self-Published Mini-Books – Smaller versions of your book with cut-down content used as premiums E-Book– Compile related product information or instructions into an ebook. You could publish it in text, pdf, html format E-Book Of Reviews – Publish an ebook of stuff that’s related to your target audience that you could review like products, web sites, movies, etc Dictionary Of Terms-Publish a web directory or…
My good friend and colleague, Patrice Rhoades-Baum has graciously provided an article for this month’s issue. Last month I showed you how relationship marketing can help your business during bad economic times. Patrice has expanded upon that topic. She provides 5 marketing strategies for staying in touch with your prospects and clients. By Patrice Rhoades-Baum Copyright © 2008 Many years ago in a freelance writing business, I discovered that my clients enjoyed working with me and raved about my copywriting. But shortly after working together, they forgot about me! Here’s when that startling fact hit home: I had worked closely…