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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘newsletters’ Category

November 19th, 2008 | By: Karen Saunders

66 Ways to Turn Your Expertise into Profits

Susan Levin has put together a list of 66 ways to turn your expertise into profits. If you are a speaker, author or coach, it pays (literally) to leverage your intellectual property! Books – Published or Self-Published Mini-Books – Smaller versions of your book with cut-down content used as premiums E-Book– Compile related product information or instructions into an ebook. You could publish it in text, pdf, html format E-Book Of Reviews – Publish an ebook of stuff that’s related to your target audience that you could review like products, web sites, movies, etc Dictionary Of Terms-Publish a web directory or…

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June 30th, 2008 | By: Karen Saunders

5 Marketing Strategies to Stay “Top of Mind” with Prospects and Clients

My good friend and colleague, Patrice Rhoades-Baum has graciously provided an article for this month’s issue. Last month I showed you how relationship marketing can help your business during bad economic times. Patrice has expanded upon that topic. She provides 5 marketing strategies for staying in touch with your prospects and clients. By Patrice Rhoades-Baum Copyright © 2008 Many years ago in a freelance writing business, I discovered that my clients enjoyed working with me and raved about my copywriting. But shortly after working together, they forgot about me! Here’s when that startling fact hit home: I had worked closely…

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