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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘photo resolution’ Category

May 31st, 2010 | By: Karen Saunders

Use the Proper File Formats for Internet and Print

Using the proper file formats for internet and print can mean the difference between a having a professional-looking printed document and one that looks blurry or is missing graphics. Graphic file formats for the Internet and offset printing are totally different animals. Do not interchange them! Graphics for the Internet Low-resolution raster graphics are used on the Internet. These graphics are made up of thousands of pixels (squares of color). Internet browsers will read JPG and GIF graphics, which are best scanned or sized at 72 PPI (pixels per inch). Because of the limits of screen resolution, anything greater will…

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April 27th, 2010 | By: Karen Saunders

Newsletter Formatting and Page Layout: Part 2

Tips on Graphic Design and Page Layout Last month I outlined a few simple techniques used by graphic designers to improve the look and feel of your newsletter. This month I’ll explain how to work with your photos and images to bump the quality of your marketing pieces to the next level. Working With Images in Your Page Layout There is just so-o-o much truth in “A picture is worth a thousand words.” You’ll want to marry your written words to pictures that heighten the message for your customer. When placing photos into your marketing pieces, remember these rules of…

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December 31st, 2008 | By: Karen Saunders

How to Scan Photos at the Correct Resolution

Here’s how to scan photos to get the best resolution from your desktop scanner. First, I’ll explain some of the basics and terminology and then I’ll provide a handy table for reference at the end of this post. Halftones and Lines per Inch (LPI) In graphics arts terminology, a photograph from your camera is called a “continuous tone” image. Printing presses require a continuous tone image to be converted into a “halftone.” A halftone is created by placing a “screen” made of thousands of dots on the photo and taking a “picture” of it. Nowadays, this screening process happens using computer…

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