BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘photos’ Category

November 29th, 2013 | By: Karen Saunders

Creative Design Tips for Effective Business Cards

We’ve created dynamic brands, eye-popping logos and attractive business cards for many clients. Here’s how we design effective business cards that become powerful sales tools. The secret is in crafting layouts that are full of power, punch and purpose . . . John Hall’s speaking platform is built on his 6-Step “Do What You Can” System. We designed his abstract logo with six 3D blocks. This image is the basis of his brand and book cover design. As a vital, motivational speaker it was important to show John’s engaging photo on the front of his card. To make him really…

Read More

April 27th, 2010 | By: Karen Saunders

Newsletter Formatting and Page Layout: Part 2

Tips on Graphic Design and Page Layout Last month I outlined a few simple techniques used by graphic designers to improve the look and feel of your newsletter. This month I’ll explain how to work with your photos and images to bump the quality of your marketing pieces to the next level. Working With Images in Your Page Layout There is just so-o-o much truth in “A picture is worth a thousand words.” You’ll want to marry your written words to pictures that heighten the message for your customer. When placing photos into your marketing pieces, remember these rules of…

Read More

December 31st, 2008 | By: Karen Saunders

How to Scan Photos at the Correct Resolution

Here’s how to scan photos to get the best resolution from your desktop scanner. First, I’ll explain some of the basics and terminology and then I’ll provide a handy table for reference at the end of this post. Halftones and Lines per Inch (LPI) In graphics arts terminology, a photograph from your camera is called a “continuous tone” image. Printing presses require a continuous tone image to be converted into a “halftone.” A halftone is created by placing a “screen” made of thousands of dots on the photo and taking a “picture” of it. Nowadays, this screening process happens using computer…

Read More

January 3rd, 2006 | By: Karen Saunders

Five Design Techniques to Turn Your Marketing Pieces into Marketing Masterpieces

It’s almost 5 o’clock on Friday afternoon. Do you know where your newest marketing pieces are? If you’re a small business owner, they may be buried on your desk because you’ve got so many other important details to handle. Or they’re still sitting on your assistant’s desk where she’s staring at them hopelessly. She’s an admin assistant, for heaven’s sake, not a designer, and she knows what she’s produced so far is not very memorable or effective. All of us would like to think our product is so good, our services so unique, they’ll simply sell themselves. Not so! Strong…

Read More