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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘QR Codes’ Category

October 25th, 2011 | By: Karen Saunders

Common Acronyms Used in Self-Publishing, Printing and Design

Are you stumped by new acronyms that have suddenly popped up and become part of the current lexicon in the publishing, marketing or advertising arenas? I’ve notice new acronyms are born whenever there is a new leap in technology, such as the emerging field of ebook publishing. Here are definitions of some and newly coined and common acronyms used in self-publishing, printing and graphic design. AI — Adobe Illustrator A vector-based graphic file format developed by Adobe. BMP — Bitmap A raster-based file format. CMYK— Cyan-Magenta-Yellow-Black A four-ink color system used by printers to print full color images. This is…

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June 28th, 2011 | By: Karen Saunders

Decoding the Mysterious QR Codes and Increasing Your Online Presence

Hi readers, this article is written by Kelly Johnson who is my virtual assistant and a member of my virtual production team. She explains the mysterious little black and white patterned squares we see popping up all over the landscape. What are they, how do we use them, what benefits do they offer for our business and personal use? One of the topics I hear discussed frequently is that technology offers many options in running and promoting our businesses, but the constant changes and skill set that is needed to implement much of this technology can be overwhelming. Many business…

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