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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘relationship marketing’ Category

April 25th, 2016 | By: Karen Saunders

How to Sell More Books: 3 Steps to Make Your Readers Love You

Team member and social media marketing expert Mary Walewski contributed this month’s article on how authors can sell more books: When it comes to authors selling books, I think the problem is this: People confuse marketing with having to be sale-sy all the time. I can certainly understand wanting to get sales. But when your only message to potential readers is “Buy my book!” people will tune you out very quickly. People buy from you when they know and trust you. If you are struggling to connect with potential readers on social media, take a good look at what you’re posting!…

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February 26th, 2013 | By: Karen Saunders

Build a Powerful Author Platform to Sell More Books

Publishing industry leaders say successful authors and publishers build their book sales by having a strong author platform. What is an Author Platform? It is a combination of how you share your core message, what exactly is marketing message and who is listening to you. The larger the number and the depth of your personal relationships with your followers, the stronger your platform. This is what’s called “relationship marketing.” It is optimal to have a powerful platform before you launch your book, but it is never too late to begin building your platform. An author’s goal is to develop a funnel of…

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December 3rd, 2008 | By: Karen Saunders

How Relationship Marketing Can Help Your Business During Bad Economic Times

Today I have some good news and some bad news. First the good news. The good news is that the great people at are publishing an article in their December issue that was submitted by yours truly. Click here to read my article: “How Relationship Marketing Can Help Your Business During Bad Economic Times.” If you haven’t visited yet, you’ll have to check this out. They have created an incredible open-to-the-public online magazine just for small business owners and entrepreneurs like us. You can access articles written by the top people in their professions. They also have a…

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July 25th, 2008 | By: Karen Saunders

Relationship Marketing for the 21st Century

Quick! Answer this question: What do you think of when you hear the term “relationship marketing”? If the only things that came to mind were your local business networking group, local chamber of commerce, or service club, you might not be aware of new strategies in 21st century relationship marketing. There is nothing wrong with any of these organizations, but if your relationship marketing efforts begin and end with them, you are not only operating under the old rules of relationship marketing, you are stuck in the 20th century. 21st century relationship marketing makes active use of Web 2.0. Web…

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June 30th, 2008 | By: Karen Saunders

5 Marketing Strategies to Stay “Top of Mind” with Prospects and Clients

My good friend and colleague, Patrice Rhoades-Baum has graciously provided an article for this month’s issue. Last month I showed you how relationship marketing can help your business during bad economic times. Patrice has expanded upon that topic. She provides 5 marketing strategies for staying in touch with your prospects and clients. By Patrice Rhoades-Baum Copyright © 2008 Many years ago in a freelance writing business, I discovered that my clients enjoyed working with me and raved about my copywriting. But shortly after working together, they forgot about me! Here’s when that startling fact hit home: I had worked closely…

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May 27th, 2008 | By: Karen Saunders

How Relationship Marketing Can Help Your Business

Can a bad economy put a dent in your sales? Sara, a colleague of mine, thought so as she watched her sales decline during the last six months. Like most of us, Sara has heard the news reports suggesting that we are in a recession. She wondered if the reason her sales are down is the bad economy. I asked if she had recently cut back on her advertising and marketing, and if she was using relationship marketing to promote her business. “Yes, I am pulling in the purse strings and limiting my expenses,” Sara replied. I asked if she…

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November 19th, 2006 | By: Karen Saunders

Outrageous Business Growth ™ – The Fast Track To Explosive Sales

This article on Outrageous Business Growth was written by marketing expert Debbie Bermont and is used with her permission. Could you build a wildly successful business today without a website and a large marketing budget? Of course you can. In fact people have been building successful businesses for centuries of time without the tools we have at our disposal today. Go back in time before the age of technology when business deals were done using the “gentleman’s agreement” method. Two people would shake hands to signify that each one would deliver to the other a specified good or service on…

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August 30th, 2006 | By: Karen Saunders

15 Tips to Help You Increase Sales, Profitability and Customer Loyalty

by Pat Hassett, President, SalesNow! You may find some of these tips to be familiar. Maybe you practice some of them now. Or maybe they have slipped from your memory and your daily routine. Others may even be new to you. Whatever your circumstance, they’re just as valid now as they ever were – and perhaps more relevant today than ever before. Put them to regular use and watch your sales, your profits and your customer loyalty increase to new heights. 1. Employ a consultative approach to selling. Learn about your customer’s business and find out how you can help…

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