Today I have some good news and some bad news. First the good news. The good news is that the great people at SmallBusinessCEOMagazine.com are publishing an article in their December issue that was submitted by yours truly. Click here to read my article: “How Relationship Marketing Can Help Your Business During Bad Economic Times.” If you haven’t visited SmallBusinessCEOMagazine.com yet, you’ll have to check this out. They have created an incredible open-to-the-public online magazine just for small business owners and entrepreneurs like us. You can access articles written by the top people in their professions. They also have a…
Can a bad economy put a dent in your sales? Sara, a colleague of mine, thought so as she watched her sales decline during the last six months. Like most of us, Sara has heard the news reports suggesting that we are in a recession. She wondered if the reason her sales are down is the bad economy. I asked if she had recently cut back on her advertising and marketing, and if she was using relationship marketing to promote her business. “Yes, I am pulling in the purse strings and limiting my expenses,” Sara replied. I asked if she…
This article on Outrageous Business Growth was written by marketing expert Debbie Bermont and is used with her permission. Could you build a wildly successful business today without a website and a large marketing budget? Of course you can. In fact people have been building successful businesses for centuries of time without the tools we have at our disposal today. Go back in time before the age of technology when business deals were done using the “gentleman’s agreement” method. Two people would shake hands to signify that each one would deliver to the other a specified good or service on…
by Pat Hassett, President, SalesNow! You may find some of these tips to be familiar. Maybe you practice some of them now. Or maybe they have slipped from your memory and your daily routine. Others may even be new to you. Whatever your circumstance, they’re just as valid now as they ever were – and perhaps more relevant today than ever before. Put them to regular use and watch your sales, your profits and your customer loyalty increase to new heights. 1. Employ a consultative approach to selling. Learn about your customer’s business and find out how you can help…