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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Posts About ‘advertising’

April 11th, 2007 | By: Karen Saunders

Appropriate Color Use in Advertising Will Grab Attention

What’s the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it – and their feeling about your business begins. So it’s a good idea to take some time to find out what colors mean – and how they can help sell for you. When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials. Here’s how color use in advertising can attract a specific target market and evoke the desired response. The color scheme you choose for your ad, flyer or…

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