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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Posts About ‘case studies’

June 27th, 2014 | By: Karen Saunders

Let Testimonials and Case Studies Do the Selling For You!

Testimonials, endorsements and case studies are such an important part of marketing yet most small business owners just don’t take full advantage of their power. We all know that referrals from others are our best prospects. Why is that? When a prospect hears good things about you from people they know and trust, they get a sense of confidence you can deliver. In that sense a referral is like an endorsement. How to Get Endorsements Endorsements and testimonials are the bedrock of any marketing program. As a business owner you should ask for endorsements and testimonials immediately after any job…

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October 31st, 2009 | By: Karen Saunders

Case Study: Improving a Self-Published Book Cover

Are you writing a book? Are you designing your own book cover? Here’s a case study to improving a self-published book cover. If you are a consultant, speaker or coach, you may find that publishing a book may boost your credibility, open doors to more opportunities and help you land more gigs or clients. With the Internet at your fingertips and easy access to expert cover designers, editors, illustrators and page layout artists, it is much easier to self-publish a book than it was twenty years ago. You can take the role as general contractor and hire consultants to help assemble all…

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