After reading about another local trademark infringement case, I thought I would provide basic facts and information on how to trademark a logo, brand name or business name. So I listened to a presentation by the United States Patent and Trademark Office (USPTO), and have posted my notes below. But first, here’s a little background on the local case. In November 2015 Jerry Cunningham, the owner of Q Publishing, the parent company of a 40-year-old magazine, OUT FRONT, filed suit against Outfront Media, Inc., a billboard company. The name and the logos look very similar. Although OUT FRONT magazine has been using…
A good logo should be distinctive, unique and memorable. It should capture the essence of a business or organization with appropriate imagery, colors and typography. A designer should NEVER try to mimic or copy another existing logo; it is a BAD idea and may lead to logo trademark infringement ! An organization’s logo is an essential part of their brand, and the trademark owner should—and will—go to great lengths to protect any infringement on their brand. On April 23, 2015 the Denver Metro Chamber of Commerce sued the Colorado Cannabis Chamber of Commerce for trademark infringement on their logo. In the Denver Business…
Sometimes our team will receive a partial manuscript or a manuscript that has not been edited or proofread. If a self-publisher provides us with a properly formatted manuscript, we can save them time and money on editing and proofreading services. Once the manuscript has been edited and proofread we can move on to the design and layout stage. Your manuscript should be formatted in a typical 8.5″ x 11″ MS Word document so it is easy for you and our editor to review, markup and make text changes. While your manuscript is in the editing stage it will NOT resemble a book page layout. Our graphic designer will do that later during…