“Digital printing” can be a confusing term because the word “digital” is often used in different ways. To clarify its use when printing your marketing materials, let me point out the difference between a digital and offset printer, a traditional offset press, and a direct imaging offset press. Take special note of the pricing examples below to help demystify beliefs about digital printing. Then decide for yourself which option is most cost-effective for your projects. Traditional Offset Presses Traditional offset printing uses a plate for each color on the press. Today, most plates are imaged from computer files, but in the…