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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Posts About ‘paper opacity’

April 4th, 2011 | By: Karen Saunders

Choose the Right Paper for Your Printing Project

Be sure to choose the right paper for your book, direct mail piece, annual report, stationery, brochure, or package design. This summary will help you make the right decision about what kind of paper to use for your printed marketing pieces. Defining Papers by Grade Grade refers to a category of paper, based on the paper’s primary use. It also represents a quality rating, from premium (the best), to #1, #2, #3, etc. By category, there are five basic grades of paper: bond, offset or uncoated book, coated book, text, and cover. Within each grade are other characteristics: brightness, opacity, bulk, color,…

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