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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

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September 29th, 2009 | By: Karen Saunders

10 Questions to Answer Before You Create a Marketing Piece

Are you ready to create a marketing piece, but don’t know where to start? Regardless if you’re doing it yourself or getting professional design and writing help, there are some simple, yet essential steps to follow that will make the whole process go smoothly and prevent costly mistakes. Here are 10 questions to answer before you create a marketing piece: What is the purpose or objective of your piece — to entertain, inform or to persuade? What action do you want your prospects to take — request information, visit your website or call you? Keep your marketing purpose in mind when…

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