BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Posts About ‘special effects’

April 29th, 2011 | By: Karen Saunders

What Printing Special Effects Will Add Flair to Your Print Job?

You may want to consider printing special effects to add pizzazz to a special job. They are implemented during the “finishing” stage, and will add to the cost of your piece. Ideal jobs for these special effects are pocket folders, brochures, and invitations. Embossing Embossing uses a metal die, heat, and pressure to reshape the surface of paper. Embossing raises the image above the paper surface while debossing lowers the image. Unless combined with foils (described below), it is referred to as “blind embossing.” A small magnesium die (for example, a logo on your business card) may cost $100. You will…

Read More