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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Posts About ‘trademark’

December 28th, 2015 | By: Karen Saunders

How to Trademark a Logo, Brand Name or Business Name

After reading about another local trademark infringement case, I thought I would provide basic facts and information on how to trademark a logo, brand name or business name. So I listened to a presentation by the United States Patent and Trademark Office (USPTO), and have posted my notes below. But first, here’s a little background on the local case. In November 2015 Jerry Cunningham, the owner of Q Publishing, the parent company of a 40-year-old magazine, OUT FRONT, filed suit against Outfront Media, Inc., a billboard company. The name and the logos look very similar. Although OUT FRONT magazine has been using…

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