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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘target market’ Category

February 24th, 2015 | By: Karen Saunders

The Self-Published Book Cover Design Process

I would like to show you an example of the book cover design process by revealing a series of cover comps (ideas) we did for one of our client’s books. Nature’s Wisdom in the Workplace: Managing Energy in Today’s Health Care Organizations was published by Synergy Press, and authored by Sharon Cox, Jo Manion and Diane Miller. The Design Brief First we spoke with the client to get a list of information regarding the target market and book specifications. The design brief outlines the parameters for the style, colors, imagery and typography our designer needed to incorporate into the book cover design process: 6″ x…

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July 29th, 2014 | By: Karen Saunders

7 Steps to Create a Powerful Brand and a Website that Delivers

Here are the Details of Our 7-Step Brand, Marketing and Website System Are you a new speaker, author, or consultant? Perhaps you’ve been in business for a while but want to raise your presence in the marketplace. We can guide you through the process of branding and marketing your business online. Our  experienced team of branding experts, graphic designers, copywriters, website designers, programmers, and search engine specialists will create a dynamic brand and powerful website to help you meet the marketing goals you’ve set for your business. We’ve developed a seamless 7-step system that builds on and leverages the content…

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February 26th, 2013 | By: Karen Saunders

Build a Powerful Author Platform to Sell More Books

Publishing industry leaders say successful authors and publishers build their book sales by having a strong author platform. What is an Author Platform? It is a combination of how you share your core message, what exactly is marketing message and who is listening to you. The larger the number and the depth of your personal relationships with your followers, the stronger your platform. This is what’s called “relationship marketing.” It is optimal to have a powerful platform before you launch your book, but it is never too late to begin building your platform. An author’s goal is to develop a funnel of…

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November 24th, 2012 | By: Karen Saunders

You Can Make Your Book an Amazon Bestseller

You Can Make Your Book an Amazon Bestseller – Even if You’re a First Time Author or a Marketing Novice It’s true…my friend, Marcia Reece Can Help You Make Your Book A Bestseller! If your book is not yet finished, Marcia will show you exactly what you need to do while writing and marketing your book to make it a bestseller–and create more business when your book is finished. If your book has already been published, Marcia will show you how to start a sudden surge of sales carrying your book to bestseller status in your category–even if your book…

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September 26th, 2012 | By: Karen Saunders

Does Your Book Cover Design Capture the Essence of Its Contents?

Have you ever wondered if a book cover design portrays the message of the contents? More importantly, does YOUR book cover capture the essence of your manuscript? Does your cover design speak to the target market you’re trying to reach? Is it attractive, eye-catching or compelling enough for a prospective buyer to take a closer look? Do you know what to look for when critiquing a cover design? Kerrie Lian, the senior designer on my team recently created the cover of the first book in a series for a new client, Tom Matt. Tom asked Kerrie if she liked what she created….

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February 26th, 2012 | By: Karen Saunders

Spotlight on a Client Project: Designing a Children’s Book

Designing a children’s book was a treat for my team! As a team leader serving the publishing community, I have the privilege of helping authors publish their books and launch their websites. Every client is so passionate about his or her book, product or service, it’s fun to live vicariously through their work for a few months. Occasionally a client brings a project that seems to leap heads and shoulders above the rest in regard to the intriguing subject matter, quality of content, scope of work, artistic challenge and affect it has on our community. One such project was Alphabet Denver,…

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May 27th, 2009 | By: Karen Saunders

7 Steps to Brand Your Business and Launch Your Brand Online

Can you brand your business and launch your brand online . . . . without losing your mind? A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, a presence on the Internet. Because in today’s buzzword search-engine climate, a website is the most powerful marketing and sales tool available to any company, large or…

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April 11th, 2007 | By: Karen Saunders

Appropriate Color Use in Advertising Will Grab Attention

What’s the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it – and their feeling about your business begins. So it’s a good idea to take some time to find out what colors mean – and how they can help sell for you. When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials. Here’s how color use in advertising can attract a specific target market and evoke the desired response. The color scheme you choose for your ad, flyer or…

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March 21st, 2006 | By: Karen Saunders

Color Meaning—Unlock the Symbolism and Color Psychology of Common Colors

Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your design. A dominant color or overall color scheme can determine the tone of your document. Certain colors will help your product, corporate document, or advertisement attract specific target audiences and evoke desired responses. The information below provides generally accepted guidelines on the symbolic meanings of color and how you can use color more effectively in your marketing pieces. The meaning of the color yellow (including…

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