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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘testimonials’ Category

December 29th, 2016 | By: Karen Saunders

Change client testimonials? YES! Edit to polish and add value.

Have you heard this advice: “Never edit or change client testimonials.” Not true! You SHOULD edit testimonials so they’re professional and add value. You can polish and edit client testimonials with a light touch. Just be careful not to change the meaning. This article is from one of my team members, Patrice Rhoades-Baum. As a marketing consultant and branding expert, she guides solopreneurs – such as professional speakers, corporate consultants, and business coaches – to create a clear brand, strategic website, and polished one sheet brochure. Patrice has a 35-year marketing background: 25 years in high-tech corporate marketing + 10 years as a business owner. She specializes…

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June 27th, 2014 | By: Karen Saunders

Let Testimonials and Case Studies Do the Selling For You!

Testimonials, endorsements and case studies are such an important part of marketing yet most small business owners just don’t take full advantage of their power. We all know that referrals from others are our best prospects. Why is that? When a prospect hears good things about you from people they know and trust, they get a sense of confidence you can deliver. In that sense a referral is like an endorsement. How to Get Endorsements Endorsements and testimonials are the bedrock of any marketing program. As a business owner you should ask for endorsements and testimonials immediately after any job…

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December 29th, 2013 | By: Karen Saunders

How to ask for (and get) client testimonials

  I’ve asked one of my team members, Patrice Rhoades-Baum to share an article. These valuable tips are from a recent post on her blog. Patrice is my go-to expert for branding, website and speaker one sheet copywriting.  Your clients love teaming with you. When you ask for testimonials, they happily agree. BUT … They are crazy-busy. They don’t get around to it. They forget. You are uncomfortable reminding (and pestering) them. Sound familiar? You’re not alone! Getting client testimonials is a universal challenge for small business owners. Here is the key issue: You are giving them an action item When…

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October 30th, 2007 | By: Karen Saunders

How to Create an Eye-Catching Book Cover

Last month I revealed layout secrets from typesetters of best selling books. A professional book interior layout is just one ingredient in a recipe for designing a book that grabs attention and sells. Another ingredient is to create an eye-catching book cover. Here are some things to consider before designing your next cover. A book cover is like your bait. You have four ways to get consumers to bite, which are the front cover, back cover, spine, and possibly inside flaps. E-books are changing the face of book sales a bit, which makes it even more important to have a…

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May 28th, 2007 | By: Karen Saunders

Your Speaker One-Sheet Content Should Be Compelling

They’re the workhorses of any speaker marketing program. They hit the streets for you, and they’ve got muscle. Everything you want someone to know about your expertise and services — all in one place. So if you don’t have one . . . you’ve got to get one! Picture this. You take the time to get involved in various networking groups — or maybe you do some cold calling — or maybe you happen to meet someone who may have a genuine need for a person just like you. So now what? Well, there’s a simple and effective way to…

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March 1st, 2007 | By: Karen Saunders

5 Fantastic Tips to Design Attractive Brochures and Flyers

What is an essential marketing tool that is relatively inexpensive, you can print and hand out or distribute electronically? Flyers and brochures! I’m going to show you the first 5 of 10 techniques that savvy graphic designers use to design attractive brochures: It’s all about the headline. What’s in a headline? It’s the first thing your prospects will see, and this will decide if they keep reading or not. So pick something that will stand out, stick in their mind, and make them want more! Here’s a few magic words to start with: Easy, The Secrets To, Unlock, Finally, Insider, Time Sensitive,…

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September 24th, 2006 | By: Karen Saunders

12 Ways to Increase Your Postal Mailing Response Rates

Do you have dismal results from your direct mail campaigns? As a small business owner, it can be frustrating to spend time and money on a postal mailing and not understand why it failed to deliver. If you want to increase your postal mailing response rates, I recommend you follow these 12 proven tactics. Know your objective. Do you want customers to place an order, call you, visit your website, or return a reply card? Create an eye-catching design or theme for your campaign. Use the same theme for every piece in the campaign. Explain the benefits rather than listing the features. Make the…

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February 19th, 2006 | By: Karen Saunders

10 Easy Ways to Make your Flyer Stand Out in the Crowd

A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers “pop.” 1. Write a snappy headline or title. Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven. 2. Use colorful or striking graphics. One large image will have more impact…

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January 17th, 2006 | By: Karen Saunders

How to Make a Book Cover Design that Flies Off the Shelf!

According to The Wall Street Journal, “The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back.” You can’t tell — but you can sell — a book by its cover.” Here are a few powerful book cover design techniques that professional book designers use: The Essential Elements For Your Front Cover The front cover presents your book title, subtitle, and your name. Golden opportunities often overlooked are including endorsements and short testimonials from VIPs. Think of your cover like a billboard. The best designs communicate the book’s…

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