BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Coordinating a Website and Book Cover Brand

My team just finished creating a website and book cover brand for our new client: author and speaker Bill Young. The portfolio samples and case study below show you how we created his new brand and worked together to keep the graphics consistent throughout his website, 2 book covers, CD label and stationery items.

An accomplished business and community leader Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities.

Given his expertise in raising funds for non-profit organizations and start-up businesses, Bill decided to create a consulting and speaking business to share his fundraising expertise and generate revenue. To launch his new business venture, he turned to our team for help. Here’s how we did it:

First, our branding expert, Patrice Rhoades-Baum teamed with Bill to clarify his new company’s services, target audience, their challenges and needs, and Bill’s top benefit message. They selected a new domain name:

BillYoungInspires.com

Next Patrice wrote his taglines and website copy. His tagline reflects both the value he provides and the benefits his clients receive:

Inspiring you to raise more funds & achieve your vision

In addition, she created a longer “descriptive tagline,” which also serves as Bill’s elevator pitch:

Inspiring entrepreneurs and not-for-profit leaders
to create relationships, raise more funds, and build a great organization.

After creating this brand foundation, our team tackled multiple projects simultaneously. Lauren Klopfenstein designed his logo and Matt McKendree designed his website. Kerrie Lian created his CD label, two book covers and interiors. I designed the business cards, letterhead and envelopes. Please note, the images below are not actual size.

Bill is ecstatic about the results. This marketing and collateral package creates a solid foundation – truly a launchpad – for his new business. “Your team was fantastic,” Bill says. “Your process made it easy for me to connect my new brand, content, and service options, keeping all assets consistent. More important, this will help me create revenue.”


Logo with Tagline:

website and book cover brand for Bill Young

Business Card Front:

website and book cover brand for Bill Yound

Business Card Back:

website and book cover brand for Bill Young

Website Home Page:

website and book cover brand for Bill Young

First Book Cover:

website and book cover brand for Bill Young

Second Book Cover:

website and book cover brand for Bill Young

CD Label:

website and book cover brand for Bill Young

Letterhead:

website and book cover brand for Bill Young

Envelope:

website and book cover brand for Bill Young

Coordinating the Website and Book Cover Brand Strengthens Bill’s Marketing Message

Bill will benefit from increased business and book sales because the brand adds credibility and continuity. A coordinated brand carries more weight and saves dollars on marketing resources because he can leverage the established graphics and imagery.

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