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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

What to Include in Your Book Media Kit?

A book media kit can be a paper folder or a page on your website with the essential information and marketing materials about your book. The media kit should provide the media with all the information they need to write a story, or do an audio or video interview with the author.

For a hard copy media kit you can gather the following items and arrange them in a classy folder (a solid color in gloss is good). Paste a color postcard of your book cover on the front of the folder.

For an online media kit, add a page on your website called “For the Media” or “Media Kit” and upload the following items. You can upload pdf files, MS Word files, jpg photos, and mp3 audios and video clips.

Your book media kit may include all or some of the following items:

  • Fact Sheet/Book One-sheet
  • Book Summary
  • Book Excerpt
  • Copies of Published Articles
  • Book Reviews
  • Praise and Endorsements
  • Story Ideas and Backgrounders
  • Your Biography/Author Information
  • Your Photo: Black and White and Color
  • Frequently Asked Questions
  • Interview Questions and Answers
  • Interview Topics
  • Testimonials
  • Cover Letter
  • News Angles
  • Interview Topics
  • Brochures
  • Tour Schedule/Calendar of Author Events
  • Media Clippings
  • Publisher and Purchasing Information
  • Press Releases
  • Success Stories/Case Studies
  • CD, DVD with Audio and Video Clips
  • Additional Resources
  • Color Postcards of the Book Cover

book media kit

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