BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Case Study #6

Spiritual life coach enlists our team to create a logo, brochure, and stationery package to market a women’s luxury retreat to Sicily


After 20 years as an ordained minister and spiritual guide, Tara Johansson felt the time was right to provide an exclusive spiritual retreat for women. She needed a powerful company name and logo, along with a sophisticated, compelling brochure to market the retreat.


Tara had already named her retreat “Love, the Awakening,” so we suggested the company name Awakenings. Next, we wrote the copy for her brochure. During the logo design process we were inspired by mosaic tiles, which are so prevalent in Italy. We artistically arranged the tiny tiles in the shape of a sunrise.

I designed a large-format, full-color brochure to showcase the stunning beauty of the 5-star resort and mystical, ancient landscape. I carried the mosaic look throughout the design of the stationery package. 


Tara is busy booking guests for her upcoming retreat! She is mailing packets of the brochures, along with the matching business cards and envelopes designed for her.

My team’s contributions:

  • Project management
  • Logo design
  • Brochure copywriting
  • Brochure design
  • Stationery package design: business card, letterhead, mailing label

Tara’s reaction

“Karen is an exceptional woman. She is a master at her art (graphic design). She is committed to taking an emotion, intention, goal, and presenting it in a way to capture the market to its fullest extent. The quality of her work is top-of-the-line. (I was actually moved to tears when I saw how beautifully she had manifested my vision into my custom brochure!) I have been in business for 30 years, and am thoroughly impressed with her professionalism and promptness, while creating a personal, one-on-one relationship with me. I have NO doubt that I shall commission her again for my future marketing materials.”