BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Posts About ‘ebook formatting’

September 18th, 2014 | By: Karen Saunders

Our Team Designs Award-Winning ebook

Happy fall everyone! Congratulations to our client Gina Meagher and to Helena Mariposa who is our ebook conversion expert for winning a first place CIPA (Colorado Independent Publishers Association) book award for Gina’s ebook, There Is Something about Gina: Flourishing with Diabetes and Celiac Disease.  Helena did a fabulous job of converting Gina’s print book into ebook format. Our graphic designer Kerrie Lian created the striking cover and interior layout for this award-winning ebook.

Read More


October 30th, 2012 | By: Karen Saunders

Baby Boomers: Get Your FREE copy of Tom Matt’s Kindle eBook, Maximize Your Quality of Life: The 200% Solution

You can get Tom Matt’s Kindle eBook, Maximize Your Quality of Life: The 200% Solution FREE on October 29-30, November 15-16, and November 27th at Amazon HERE: http://ow.ly/eQeyZ This book was #1 in the Amazon Kindle store in the Motivational category! See this previous blog post to learn more about this fantastic book. My team designed the cover and interior of this book. The printed book will be available soon. Every Baby Boomer should have a copy. Get yours FREE here: http://ow.ly/eQeyZ

Read More


August 28th, 2012 | By: Karen Saunders

Proper Graphics File Formats for Internet, eBook, Print

Using the proper graphics file formats and resolution for the job can mean the difference between a professional-looking document and one that looks blurry or is missing graphics. Graphic file formats for the Internet and professional printing are totally different animals. Do not interchange them! Proper Graphics File Formats for the Internet Low-resolution raster graphics are used on the Internet. These graphics are made up of thousands of pixels (squares of color). Internet browsers will read JPG, PING and GIF graphics, which are best scanned at or saved to 72 PPI (pixels per inch). Because of the limits of screen…

Read More


October 25th, 2011 | By: Karen Saunders

Common Acronyms Used in Self-Publishing, Printing and Design

Are you stumped by new acronyms that have suddenly popped up and become part of the current lexicon in the publishing, marketing or advertising arenas? I’ve notice new acronyms are born whenever there is a new leap in technology, such as the emerging field of ebook publishing. Here are definitions of some and newly coined and common acronyms used in self-publishing, printing and graphic design. AI — Adobe Illustrator A vector-based graphic file format developed by Adobe. BMP — Bitmap A raster-based file format. CMYK— Cyan-Magenta-Yellow-Black A four-ink color system used by printers to print full color images. This is…

Read More


July 27th, 2011 | By: Karen Saunders

Convert a Printed Book into an eBook and Upload Files to Amazon DPT

As an author and independent publisher I’m always looking for ways to leverage my work and the material in my printed book, Turn Eye Appeal into Buy Appeal. Turning my intellectual property into various products is a pretty obvious solution. The emerging popularity of Kindle, iPad and Nook ereaders convinced me now was the time to convert a printed book into an ebook. Many Ways to Sell and Distribute eBooks I discovered there are several routes I could take to sell and distribute my ebooks, depending on how much time and effort I wanted to put into the distribution process. I…

Read More


May 31st, 2011 | By: Karen Saunders

Transform a Book into an ebook: What to Watch Out For

Hi readers, this article is written by Helena Mariposa who is a member of my production team. She offers some nice insights into converting manuscripts and book layouts into ebook formats. Many of my authors have asked me to transform their books into a ebooks now due to the popularity of the Kindle, ipad and Nook. Helena is my go-to gal for this service. Here is her advice: Authors and self-publishers are proud of the work they have done to make their books read and look as well as they do. Now they have heard there is another way to make their book readily accessible to…

Read More