BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Posts About ‘Websites’

October 29th, 2016 | By: Karen Saunders

DIVI Theme Website Looks Custom Designed But Costs Less

My team is always finding ways we can cut costs and time yet retain high quality in website design. Recently I’ve been telling my clients and prospects, “A DIVI Theme Website Looks Custom But Costs Less.” Most websites are built in WordPress now, and my website design team found a third party template called DIVI by Elegant Themes that integrates very well with WordPress. We’ve found it has the robust capability and features to deliver on this promise. It is very flexible and responsive with lots of premade layouts and content elements, saving hundreds of hours of laborious coding. The flexibility allows us…

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March 29th, 2015 | By: Karen Saunders

Mobile-friendly Websites Are Preferred By Google

In February Google announced that on April 21, 2015 Mobile-friendly Websites(also known as “responsive” websites) will get preference in Google’s search engine results. This means if your website has NOT been optimized for mobile devices you may see it fall in Google’s search rankings. Google states this change in their algorithm will have a significant impact on search results. Google is adding this criteria because they have determined that more and more people are using mobile devices to search the internet and these folks will return to mobile-friendly websites over sites that have not been optimized. Mobile-friendly Websites reconfigure graphics and content on mobile devices such as tablets and smart phones so…

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December 17th, 2014 | By: Karen Saunders

Some Items to Consider Before Building Your Website

Before you contract with someone to build your website, you need to make some important decisions about your website’s functionality and “behind the scenes” technical specifications. These decisions require unique, specific technical setups for SEO (search engine optimization), eCommerce, website security and automatic follow-up communication with your prospects. Build Your Website in WordPress Do you want to be able to update the website yourself, but you’re not well-versed in HTML coding? Then consider building your website in WordPress. A webmaster can build the navigation and main pages then teach you how to edit the text, add images and make minor changes to…

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July 29th, 2014 | By: Karen Saunders

7 Steps to Create a Powerful Brand and a Website that Delivers

Here are the Details of Our 7-Step Brand, Marketing and Website System Are you a new speaker, author, or consultant? Perhaps you’ve been in business for a while but want to raise your presence in the marketplace. We can guide you through the process of branding and marketing your business online. Our  experienced team of branding experts, graphic designers, copywriters, website designers, programmers, and search engine specialists will create a dynamic brand and powerful website to help you meet the marketing goals you’ve set for your business. We’ve developed a seamless 7-step system that builds on and leverages the content…

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April 25th, 2013 | By: Karen Saunders

Creating Julia Spencer’s New Brand, Website & Speaker One Sheet

Spotlight on a Client Project: Building a New Brand Last year our team designed Julia Spencer’s award-winning book, Looking Through a Key Hole. The memoir is about her challenges with severe and progressive vision loss. She relies on her Seeing Eye guide dog, Irene, for independence. Since self-publishing her book, Julia’s speaking business has grown so she needed to clarify her brand and update her marketing materials. Julia asked for our help with creating a tag line and updating her website and speaker one sheet. Team lead, Patrice Rhoades-Baum – who is our branding expert – helped Julia nail her brand and created…

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December 27th, 2012 | By: Karen Saunders

Creating a Brand and Website for Lifestyle Hearing Solutions

Client Case Study: Brand and Website Design My creative team recently finished a large project for a hearing aid dispenser. We guided Byron Patton of Lifestyle Hearing Solutions through the steps of creating a brand and website along with a new logo and stationery package for his new company. The process was deliberate and creative and constructed in a way to leverage ideas and concepts to save Byron time and money. Here’s how we did it. First, our branding expert, Patrice Rhoades-Baum held an in-depth interview with Byron and other team members to discuss his target market, the value his company…

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July 1st, 2012 | By: Karen Saunders

Our Team Completes a Branding and Publishing Project for John J Hall

Our team just completed a branding and publishing project for John Hall. This included designing marketing materials, a corporate ID package, book design, CD packaging and website development. It was a massive undertaking, bringing together the skills and talents of 10 team members into a 5-month project. John came to us to help launch a new direction in his successful speaking business based on his new book, Do What You Can! John provides advice, motivation, insight, and a step-by-step system to help people not simply meet their goals (business, career, personal) but to achieve extraordinary results. John’s core message is: “Get…

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February 26th, 2012 | By: Karen Saunders

Spotlight on a Client Project: Designing a Children’s Book

Designing a children’s book was a treat for my team! As a team leader serving the publishing community, I have the privilege of helping authors publish their books and launch their websites. Every client is so passionate about his or her book, product or service, it’s fun to live vicariously through their work for a few months. Occasionally a client brings a project that seems to leap heads and shoulders above the rest in regard to the intriguing subject matter, quality of content, scope of work, artistic challenge and affect it has on our community. One such project was Alphabet Denver,…

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July 28th, 2010 | By: Karen Saunders

Coordinating a Website and Book Cover Brand

My team just finished creating a website and book cover brand for our new client: author and speaker Bill Young. The portfolio samples and case study below show you how we created his new brand and worked together to keep the graphics consistent throughout his website, 2 book covers, CD label and stationery items. An accomplished business and community leader Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities. Given his expertise in raising funds for non-profit organizations and start-up…

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May 27th, 2009 | By: Karen Saunders

7 Steps to Brand Your Business and Launch Your Brand Online

Can you brand your business and launch your brand online . . . . without losing your mind? A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, a presence on the Internet. Because in today’s buzzword search-engine climate, a website is the most powerful marketing and sales tool available to any company, large or…

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