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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘Create book titles’ Category

March 28th, 2016 | By: Karen Saunders

How to Create Book Titles That Sizzle and Sell

This month my friend, client and colleague Joe Sabah graciously contributed this article on how to create book titles. Sometimes independent and self-publishers struggle with this process, and Joe has offered some helpful tips. Even though this article was written in 2006, it is very applicable today. Why does one book become a best seller while another flops? Consider this title: Inside the Ropes. A coffee table book priced at $40 with hardly any sales. Before we go on, what do you think Inside the Ropes is about? First answer from many people would be Boxing. When the author was asked “What’s it about?”…

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