Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your design. A dominant color or overall color scheme can determine the tone of your document. Certain colors will help your product, corporate document, or advertisement attract specific target audiences and evoke desired responses. The information below provides generally accepted guidelines on the symbolic meanings of color and how you can use color more effectively in your marketing pieces. The meaning of the color yellow (including…
Attending my first MEGA event was a wonderful experience for me. Here you can see Mark Victor Hansen interviewing me on the main stage during my giveaway–I am wearing my “magic hat.” I gave away a copy of my book, “Turn Eye Appeal into Buy Appeal” along with $280 in bonuses. The lucky winner climbed over tables to race up to the stage to get my book! If YOU are interested in ordering my book, click here: www.BuyAppealMarketing.com As an exhibitor, I was given a breakout session. Mine was called “Graphics Wizardry: Turn Your Branding Concepts into Designs that Magnetize…
Everyone’s got ’em. You likely see the “Nike swoosh” logo everywhere you go. And you know the Texaco station at the corner by its distinctive “star.” So, you’re thinking, “My company needs a logo, too.” Maybe you want to design your own logo too. Why create a logo for your company? Because a logo: — visually represents your company in a graphic form (a picture is worth a thousand words, remember?) — instantly communicates your company’s essence: what it does and what it stands for — complements your company’s ongoing identity package so your customers can recognize it year after…
It’s almost 5 o’clock on Friday afternoon. Do you know where your newest marketing pieces are? If you’re a small business owner, they may be buried on your desk because you’ve got so many other important details to handle. Or they’re still sitting on your assistant’s desk where she’s staring at them hopelessly. She’s an admin assistant, for heaven’s sake, not a designer, and she knows what she’s produced so far is not very memorable or effective. All of us would like to think our product is so good, our services so unique, they’ll simply sell themselves. Not so! Strong…
It’s the trade show of the year, and you’re poised to meet, greet and network up a storm because the precise buyers for your product or services are here. Business card? Check. Sales brochures? Check. Product samples, informational literature, or other appropriate peripherals? Check. But wait. Let’s go back to item #1 – both in the list above and the all-important first step in creating a strong, lasting and favorable impression. In other words, what you looked like or said may not be remembered when potential customers are back home, but your business card will be in the pile he’ll…
Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company’s in-house graphics person–perhaps more by default than by intention–you’re pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills. Your ongoing challenge is learning to do a little more to get a lot better results–quickly and painlessly. How can you improve them? What Techniques Can You Apply NOW? Take these 5 design/marketing tips to heart. Using them consistently…