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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Archive for the ‘postcard’ Category

November 28th, 2015 | By: Karen Saunders

How to Produce a Marketing Piece Efficiently

Before you produce a marketing piece you may want to consider the following steps to save time and money. For over 25 years I have been helping solopreneurs and small businesses with brochures, postcards and campaigns. We guide our clients through these steps to produce stunning designs with compelling content in a timely fashion within their budgets. Here’s how we do it: Produce a Marketing Piece by Starting at the End! Ask yourself, “What is the final format that I need?” Is it printed piece, a slide show, postcard, e-mail blast, etc.? Consider the time frame for each phase of the job. How much…

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June 24th, 2013 | By: Karen Saunders

How to Design Attractive and Compelling Marketing Materials

Have you ever wondered how to make your flyer, poster, ad, or postcard convert more prospects into customers? Do you want to know the secrets to grabbing more attention with compelling marketing materials? It all comes down grabbing attention, creating the right perceptions and using the proper messaging. Recently my design team created direct mail postcards and posters for a biannual Potters’ Guild Pottery Sale that drew in more attendees than ever before. The attractive design and powerful, precise message may have made the difference in the higher number of attendees. Here’s how we did it. Attractively Showcase the Products We…

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