Kindle Matchbook Program Amazon has just unveiled Kindle Matchbook for ebook publishers. This special program encourages their customers to buy two copies of your book; the printed version at the regular price and the ebook version at a discounted price. Publishers receive approximately 50% royalty on the ebook sold and a standard royalty on the printed book sold. What this means for the publisher is increased revenue; they’re selling two books at one time. The book buyer can immediately download the Kindle version while waiting for the printed version to arrive in the mail. Publishers will need to discount the…