Are you hunting all over the Internet to find competent graphic professionals to help build your brand, design marketing materials and craft your website? Is it possible to find one studio, designer or design team who does it all? Based on my decades of experience in graphic design, I’ve found it’s impossible for one person to do it all, and do it well. We all have limitations on our time and skills. So to stay competitive and serve my clients better, I’ve built relationships with other professionals in the same or supporting fields. I’ve also established strategic alliances with marketing consultants…
You’re ready to begin—or think you are. You can efficiently design a marketing project by following these five steps. Whether you do it all yourself or hire professional help, your project will go through these five stages. Step 1 — Organize, Plan, Budget First, set the budget and deadline for your project. Your budget includes all or some of the following: writing, designing, editing, proofreading, illustrations, photography or stock imagery, choosing the right paper, printing, folding, binding, labeling, and distributing. Everything that goes into making the printed piece comes under the term “production.” To determine various production deadlines, start with the…