Your book’s more than a collection of words on pages. It’s your baby. But will other people find it as beautiful as you do? That depends. How do you dress it? In other words, what do your pages look like? Layout makes all the difference. You can have the most riveting, meaningful, Nobel prize-worthy masterpiece in the bookstore, but it will be very lonely on those shelves if no one wants to buy it. Here’s how John Q. Citizen shops for a book. He saunters into his favorite bookshop with nothing in particular in mind to purchase. He picks up…
Friday, March 23, 2007 was the 13th Colorado Independent Publishers Association CIPA EVVY book awards banquet. After many years of celebrating with my clients with their EVVY award winning books, I had the opportunity as an author and publisher to enter my own book, Turn Eye Appeal into Buy Appeal. I was thrilled to receive first place in the “How To” category. Shown below is the cover of my award-winning book. This year CIPA introduced the Technical Awards to recognize associate members for their contribution in book production. These awards go to editors, graphic designers, printers and illustrators. I…