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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Archive for the ‘Graphic Design’ Category

December 27th, 2012 | By: Karen Saunders

Creating a Brand and Website for Lifestyle Hearing Solutions

Client Case Study: Brand and Website Design My creative team recently finished a large project for a hearing aid dispenser. We guided Byron Patton of Lifestyle Hearing Solutions through the steps of creating a brand and website along with a new logo and stationery package for his new company. The process was deliberate and creative and constructed in a way to leverage ideas and concepts to save Byron time and money. Here’s how we did it. First, our branding expert, Patrice Rhoades-Baum held an in-depth interview with Byron and other team members to discuss his target market, the value his company…

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April 27th, 2010 | By: Karen Saunders

Newsletter Formatting and Page Layout: Part 2

Tips on Graphic Design and Page Layout Last month I outlined a few simple techniques used by graphic designers to improve the look and feel of your newsletter. This month I’ll explain how to work with your photos and images to bump the quality of your marketing pieces to the next level. Working With Images in Your Page Layout There is just so-o-o much truth in “A picture is worth a thousand words.” You’ll want to marry your written words to pictures that heighten the message for your customer. When placing photos into your marketing pieces, remember these rules of…

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March 26th, 2010 | By: Karen Saunders

Newsletter Formatting and Page Layout: Part 1

If you’re one of those brave entrepreneurs who’s tried to embrace desktop publishing along with the responsibilities of running your small business, you’ve may have been challenged by the task of creating a page layout for your marketing materials or newsletter. Corporations have an undeniable edge over home-based businesses because they generally have an in-house department filled with skilled marketing experts and graphic designers. In your small business, that task usually falls to you or your administrative assistant, whose training in the graphic arts may be haphazard. A discerning eye can easily spot the difference between a professionally-designed newsletter over an amateur…

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September 29th, 2009 | By: Karen Saunders

10 Questions to Answer Before You Create a Marketing Piece

Are you ready to create a marketing piece, but don’t know where to start? Regardless if you’re doing it yourself or getting professional design and writing help, there are some simple, yet essential steps to follow that will make the whole process go smoothly and prevent costly mistakes. Here are 10 questions to answer before you create a marketing piece: What is the purpose or objective of your piece — to entertain, inform or to persuade? What action do you want your prospects to take — request information, visit your website or call you? Keep your marketing purpose in mind when…

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February 27th, 2009 | By: Karen Saunders

How to Select Harmonious Colors

You experience harmonious colors in many areas of life: clothing, architecture, interior design, jewelry, gardening, as well as advertising, marketing, and corporate identity. It becomes easy to select harmonious colors if you follow a proven color theory system. The steps below will show you how to create well-planned color schemes based on the “Bourges color circle” system. In 1918 Albert Bourges based his color theory on a circle of 20 hues. Complementary Colors Complementary colors are exact opposites that enhance one another. When you blend the two together, you get neutral black. When used together, they both appear brighter and…

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January 27th, 2009 | By: Karen Saunders

10 Easy Steps to Create an Eye-Catching Flyer

A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you create an eye-catching flyer that will stand out in the crowd? Here are 10 techniques that professional designers use to make flyers “pop.” 1. Write a snappy headline or title Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven. 2. Use colorful or striking graphics to create an eye-catching flyer One…

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October 30th, 2008 | By: Karen Saunders

Tap into the Power of a Dynamic Design Team

Are you hunting all over the Internet to find competent graphic professionals to help build your brand, design marketing materials and craft your website? Is it possible to find one studio, designer or design team who does it all? Based on my decades of experience in graphic design, I’ve found it’s impossible for one person to do it all, and do it well. We all have limitations on our time and skills. So to stay competitive and serve my clients better, I’ve built relationships with other professionals in the same or supporting fields. I’ve also established strategic alliances with marketing consultants…

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September 29th, 2008 | By: Karen Saunders

Top 10 Website Production Tips

I’ve asked a good friend of mine Lauren Klopfenstein, who is one of my trusted design team members to share her top 10 website production tips. For several years now Lauren and her associates have consistently delivered exceptional designs to my clients. We’ve worked together on branding, logos, websites, packaging design and a number of marketing and advertising projects. Here are her tips — does your website meet this criteria? 1. Have a plan, ask yourself some important basic questions Think about your site and what you want it to do. Spend time evaluating what you think your customers want from…

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March 30th, 2008 | By: Karen Saunders

2 Visual Branding Keys To Make Your Business Memorable

Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. Specifically visual branding keys. But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers. Let’s say you are getting ready to run errands on a busy Saturday morning,…

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March 27th, 2008 | By: Karen Saunders

Read This Before You Hire A Graphic Designer

When you own your own business, there’s never a dull moment. That’s why I wrote Turn Eye Appeal Into Buy Appeal. It’s the do-it-yourself graphic design handbook that makes marketing your business as easy as 1-2-3. There are some projects, though, where it pays to hire a graphic designer. When it’s time to hire a graphic designer, these 5 essential tips can save you a lot of time and money: 1) Figure out if you can do it yourself If you are not a professional graphic designer, you could spend days — even weeks — to make a brochure or…

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