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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Archive for the ‘Graphics for the Internet’ Category

August 28th, 2012 | By: Karen Saunders

Proper Graphics File Formats for Internet, eBook, Print

Using the proper graphics file formats and resolution for the job can mean the difference between a professional-looking document and one that looks blurry or is missing graphics. Graphic file formats for the Internet and professional printing are totally different animals. Do not interchange them! Proper Graphics File Formats for the Internet Low-resolution raster graphics are used on the Internet. These graphics are made up of thousands of pixels (squares of color). Internet browsers will read JPG, PING and GIF graphics, which are best scanned at or saved to 72 PPI (pixels per inch). Because of the limits of screen…

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October 25th, 2011 | By: Karen Saunders

Common Acronyms Used in Self-Publishing, Printing and Design

Are you stumped by new acronyms that have suddenly popped up and become part of the current lexicon in the publishing, marketing or advertising arenas? I’ve notice new acronyms are born whenever there is a new leap in technology, such as the emerging field of ebook publishing. Here are definitions of some and newly coined and common acronyms used in self-publishing, printing and graphic design. AI — Adobe Illustrator A vector-based graphic file format developed by Adobe. BMP — Bitmap A raster-based file format. CMYK— Cyan-Magenta-Yellow-Black A four-ink color system used by printers to print full color images. This is…

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May 31st, 2010 | By: Karen Saunders

Use the Proper File Formats for Internet and Print

Using the proper file formats for internet and print can mean the difference between a having a professional-looking printed document and one that looks blurry or is missing graphics. Graphic file formats for the Internet and offset printing are totally different animals. Do not interchange them! Graphics for the Internet Low-resolution raster graphics are used on the Internet. These graphics are made up of thousands of pixels (squares of color). Internet browsers will read JPG and GIF graphics, which are best scanned or sized at 72 PPI (pixels per inch). Because of the limits of screen resolution, anything greater will…

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