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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Posts About ‘Book Cover Design’

May 29th, 2012 | By: Karen Saunders

Celebrating the 2012 CIPA EVVY Book Awards

Several of our clients and team members won book awards at the 2012 Colorado Independent Publishers Association EVVY Book Awards banquet held on May 17th. Julia Hubbel of Principled Networking won 3 awards. Her first book Wordfood won 1st place in the Business/Career category and 2nd place in the Self -Help category. Julia’s second book, Tackling the Titans won a merit award in the Business/Career career category. Team members Kerrie Lian designed the cover and interior of both books and Barbara Munson edited both books. Shown below are the covers of both books. Our clients Mary Anne Harvey and Randy Chapman, Esq. of The…

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February 26th, 2012 | By: Karen Saunders

Spotlight on a Client Project: Designing a Children’s Book

Designing a children’s book was a treat for my team! As a team leader serving the publishing community, I have the privilege of helping authors publish their books and launch their websites. Every client is so passionate about his or her book, product or service, it’s fun to live vicariously through their work for a few months. Occasionally a client brings a project that seems to leap heads and shoulders above the rest in regard to the intriguing subject matter, quality of content, scope of work, artistic challenge and affect it has on our community. One such project was Alphabet Denver,…

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December 30th, 2011 | By: Karen Saunders

Use Color to Enhance Book Covers and Marketing Materials

How do professional designers effectively use color to enhance book covers? Vibrant colors can enhance book cover design and add an exciting dimension to your marketing materials, but no one has to tell you 4-color graphics cost a lot more to print than black and white or 2-color graphics. How do you determine when it’s cost effective to go the distance and get full color? In my experience, items such as book covers and DVD/CD packages need to sell themselves on appearance alone. Often impulse buys, these items merit vibrant colors and attention-grabbing graphics or they fade away on the…

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March 21st, 2011 | By: Karen Saunders

2011 CIPA EVVY Book Awards

My client Mike Gannon took home 3rd Place in the Inspirational and Memoir categories for his book If These Ears Could Sing at the 2011 Colorado Independent Publishers Association CIPA EVVY Book Awards banquet last night. Melanie Mulhall edited the book, Kerrie Lian designed the interior and I designed the cover. Mike Gannon and Jeri Costa flew in from Reston, Virginia to attend the banquet last night. We had a fabulous time supporting and cheering on Mike as well as Melanie, who took home a 1st Place Editing Tech Award for Called: Women Hear the Voice of the Divine by  Gretchen…

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January 1st, 2011 | By: Karen Saunders

The Yellow Brick Road Map to the Book Production Process

Are you publishing your first book? Congratulations! Would you like a road map to show you the book production process and outline each step to go from manuscript to a professional, printed book or ebook listed on Amazon? Over the years of designing books for independent publishers I’ve recognized first-time publishers could use a quick reference guide on time frames, tasks they are responsible for, and how to work with contractors such as editors, designers and printers. I created an easy-to-follow 10-page guide with checklists of action items, standard time frames, an overview of the design process, and where to obtain important items (such as ISBN…

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July 28th, 2010 | By: Karen Saunders

Coordinating a Website and Book Cover Brand

My team just finished creating a website and book cover brand for our new client: author and speaker Bill Young. The portfolio samples and case study below show you how we created his new brand and worked together to keep the graphics consistent throughout his website, 2 book covers, CD label and stationery items. An accomplished business and community leader Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities. Given his expertise in raising funds for non-profit organizations and start-up…

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March 26th, 2010 | By: Karen Saunders

Newsletter Formatting and Page Layout: Part 1

If you’re one of those brave entrepreneurs who’s tried to embrace desktop publishing along with the responsibilities of running your small business, you’ve may have been challenged by the task of creating a page layout for your marketing materials or newsletter. Corporations have an undeniable edge over home-based businesses because they generally have an in-house department filled with skilled marketing experts and graphic designers. In your small business, that task usually falls to you or your administrative assistant, whose training in the graphic arts may be haphazard. A discerning eye can easily spot the difference between a professionally-designed newsletter over an amateur…

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January 29th, 2010 | By: Karen Saunders

Key Elements of a Professional Book Cover Design

It takes just a few vital seconds for an editor or reader to decide whether your self-published book is worth reading or not, so the design of the book cover is incredibly important. If the key opportunity for selling your book exists in one tiny glance, that glance had better be optimized by excellent design elements, wouldn’t you agree? Publishers want their book covers to be unique and memorable. An excellent cover design and compelling title makes that happen. An excellent book cover is like the striking pose of a model – stunning and creative. Shown below are 3 sample covers designed by our…

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October 31st, 2009 | By: Karen Saunders

Case Study: Improving a Self-Published Book Cover

Are you writing a book? Are you designing your own book cover? Here’s a case study to improving a self-published book cover. If you are a consultant, speaker or coach, you may find that publishing a book may boost your credibility, open doors to more opportunities and help you land more gigs or clients. With the Internet at your fingertips and easy access to expert cover designers, editors, illustrators and page layout artists, it is much easier to self-publish a book than it was twenty years ago. You can take the role as general contractor and hire consultants to help assemble all…

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March 29th, 2009 | By: Karen Saunders

How to Design Award Winning Book Covers

You can design award winning book covers by using appropriate colors, imagery, symbolism, style and typography. Here’s how our team produced 7 award winning book covers at the CIPA EVVY Awards banquet. The Front Cover The front cover of your book should capture the essence of what’s inside. Smart self-publishers include an endorsement or short testimonial from a VIP on the front cover. Quality book cover design attracts potential readers faster than any other element, regardless of who you are or what you’ve written about. Large publishing houses and established authors all know a creative cover beckons to their devoted fans while also attracting new readers. Self-published authors…

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