Suppose you meet someone who could hire you for your expertise and services. In the spirit of getting to know you, that decision-maker asks, “What do you speak about?” or “How do you help organizations?” or “Which groups have you worked with?” These questions become your opening to convey how you assist people and why you’re the one experienced to do so. That’s exactly what a marketing one-sheet does, too. To convey that you’re a “must-have” expert, your one-sheet needs to be written and designed effectively. Answers Key Questions Your one-sheet, in effect, succinctly answers these seven questions that decision-makers…
A wonderful, hardworking marketing tool is a giant postcard! With colorful eye-catching graphics on one side and your promotional copy on the back, it will grab attention faster than an email, ad or sales letter. Make it BIG A giant postcard, also called an oversized, jumbo, or #14 postcard is a low-cost, effective device for branding your business and creating prospect response. Start with a 6″ x 9″ or larger size postcard and print in full color to make it stand out from the stack of white envelopes in today’s mail. Postage is the price of a first class stamp….
A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers “pop.” 1. Write a snappy headline or title. Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven. 2. Use colorful or striking graphics. One large image will have more impact…
It’s almost 5 o’clock on Friday afternoon. Do you know where your newest marketing pieces are? If you’re a small business owner, they may be buried on your desk because you’ve got so many other important details to handle. Or they’re still sitting on your assistant’s desk where she’s staring at them hopelessly. She’s an admin assistant, for heaven’s sake, not a designer, and she knows what she’s produced so far is not very memorable or effective. All of us would like to think our product is so good, our services so unique, they’ll simply sell themselves. Not so! Strong…
Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company’s in-house graphics person–perhaps more by default than by intention–you’re pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills. Your ongoing challenge is learning to do a little more to get a lot better results–quickly and painlessly. How can you improve them? What Techniques Can You Apply NOW? Take these 5 design/marketing tips to heart. Using them consistently…