BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Posts About ‘Marketing Materials’

July 31st, 2009 | By: Karen Saunders

What to Include in Your Book Media Kit?

A book media kit can be a paper folder or a page on your website with the essential information and marketing materials about your book. The media kit should provide the media with all the information they need to write a story, or do an audio or video interview with the author. For a hard copy media kit you can gather the following items and arrange them in a classy folder (a solid color in gloss is good). Paste a color postcard of your book cover on the front of the folder. For an online media kit, add a page…

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January 27th, 2009 | By: Karen Saunders

10 Easy Steps to Create an Eye-Catching Flyer

A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you create an eye-catching flyer that will stand out in the crowd? Here are 10 techniques that professional designers use to make flyers “pop.” 1. Write a snappy headline or title Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven. 2. Use colorful or striking graphics to create an eye-catching flyer One…

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October 30th, 2008 | By: Karen Saunders

Tap into the Power of a Dynamic Design Team

Are you hunting all over the Internet to find competent graphic professionals to help build your brand, design marketing materials and craft your website? Is it possible to find one studio, designer or design team who does it all? Based on my decades of experience in graphic design, I’ve found it’s impossible for one person to do it all, and do it well. We all have limitations on our time and skills. So to stay competitive and serve my clients better, I’ve built relationships with other professionals in the same or supporting fields. I’ve also established strategic alliances with marketing consultants…

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December 26th, 2007 | By: Karen Saunders

A 5-Step Workflow to Design a Marketing Project

You’re ready to begin—or think you are. You can efficiently design a marketing project by following these five steps. Whether you do it all yourself or hire professional help, your project will go through these five stages. Step 1 — Organize, Plan, Budget First, set the budget and deadline for your project. Your budget includes all or some of the following: writing, designing, editing, proofreading, illustrations, photography or stock imagery, choosing the right paper, printing, folding, binding, labeling, and distributing. Everything that goes into making the printed piece comes under the term “production.” To determine various production deadlines, start with the…

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May 28th, 2007 | By: Karen Saunders

Your Speaker One-Sheet Content Should Be Compelling

They’re the workhorses of any speaker marketing program. They hit the streets for you, and they’ve got muscle. Everything you want someone to know about your expertise and services — all in one place. So if you don’t have one . . . you’ve got to get one! Picture this. You take the time to get involved in various networking groups — or maybe you do some cold calling — or maybe you happen to meet someone who may have a genuine need for a person just like you. So now what? Well, there’s a simple and effective way to…

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April 11th, 2007 | By: Karen Saunders

Appropriate Color Use in Advertising Will Grab Attention

What’s the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it – and their feeling about your business begins. So it’s a good idea to take some time to find out what colors mean – and how they can help sell for you. When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials. Here’s how color use in advertising can attract a specific target market and evoke the desired response. The color scheme you choose for your ad, flyer or…

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March 18th, 2007 | By: Karen Saunders

5 More Fantastic Tips to Design a Flyer or Brochure

What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers don’t get lost in the shuffle, I’m going to show you the second 5 of 10 techniques professional designers use to design a flyer that will generate business for you. STAY AWAY FROM ALL CAPS. They’re hard to read! Instead, use bold type for your titles and subtitles. Keep it simple. Your page layout, that is….

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March 1st, 2007 | By: Karen Saunders

5 Fantastic Tips to Design Attractive Brochures and Flyers

What is an essential marketing tool that is relatively inexpensive, you can print and hand out or distribute electronically? Flyers and brochures! I’m going to show you the first 5 of 10 techniques that savvy graphic designers use to design attractive brochures: It’s all about the headline. What’s in a headline? It’s the first thing your prospects will see, and this will decide if they keep reading or not. So pick something that will stand out, stick in their mind, and make them want more! Here’s a few magic words to start with: Easy, The Secrets To, Unlock, Finally, Insider, Time Sensitive,…

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December 29th, 2006 | By: Karen Saunders

Unlocking the Symbolic Meaning of Color

Color is a magical element that gives feeling and emotion to art, design and advertising. By understanding the symbolic meaning of color  you can choose the right color to support your marketing message and emphasize your design. You should always use color as a functional design element. A dominate color or overall color scheme can determine the tone of your message. Certain colors will help your product, marketing piece, corporate document or advertisement attract specific target markets and evoke desired responses. The information below will give you some generally accepted guidelines on the symbolic meanings of color and how you can use…

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September 24th, 2006 | By: Karen Saunders

12 Ways to Increase Your Postal Mailing Response Rates

Do you have dismal results from your direct mail campaigns? As a small business owner, it can be frustrating to spend time and money on a postal mailing and not understand why it failed to deliver. If you want to increase your postal mailing response rates, I recommend you follow these 12 proven tactics. Know your objective. Do you want customers to place an order, call you, visit your website, or return a reply card? Create an eye-catching design or theme for your campaign. Use the same theme for every piece in the campaign. Explain the benefits rather than listing the features. Make the…

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